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THE MEDIA

THE MEDIA. TYPES OF MEDIA?. RADIO. PRINT. TV. INTERNET. CHECK OUT THESE SHOTS. CHECK OUT THESE SHOTS. CHECK OUT THESE SHOTS. CHECK OUT THESE SHOTS. CHECK OUT THESE SHOTS. CHECK OUT THESE SHOTS. THE CONCLUSION. MEN MAKE UP THE MAJORITY OF MOST SPORTS PHOTOGRAPHERS!.

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THE MEDIA

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  1. THE MEDIA

  2. TYPES OF MEDIA? RADIO PRINT TV INTERNET

  3. CHECK OUT THESE SHOTS

  4. CHECK OUT THESE SHOTS

  5. CHECK OUT THESE SHOTS

  6. CHECK OUT THESE SHOTS

  7. CHECK OUT THESE SHOTS

  8. CHECK OUT THESE SHOTS

  9. THE CONCLUSION MEN MAKE UP THE MAJORITY OF MOST SPORTS PHOTOGRAPHERS! What are the implications of this?

  10. CRITICAL THINKING: MEDIA RESEARCH NEWSPAPER ANALYSIS • Create tally’s for the following questions. • What gender is the writer? • What sport is the story about? • + • What size is the article (small, medium, big)? • What gender is the photo of? • + • Is it a still/posed shot or an action shot?

  11. MEDIA RESEARCH Lets look at the figures that you worked out. What are the implications of these findings?

  12. WHO MAKES UP THE SPORT MEDIA MARKET? RADIO PRINT TV INTERNET What are the implications for how sports are portrayed in the media?

  13. THE INTERDEPENDENCE OF SPORT AND THE MEDIA SPORT NEED THE MEDIA AND THE MEDIA NEED SPORT WHY???

  14. MEDIA NEED SPORT In order for the media to gain viewers and in turn financial gain they need to provide a product that is visually appealing and that the customers want. Considering that the majority of viewers are male, the media seeks to do this through providing hot girls and ‘manly’ men. They also use a range of different shots in order to sell their product.

  15. Types of Images: • The Sexual Figure - made to look sexually appealing in order to attract interest and make money.

  16. Types of Images: • The Male and Female Figure - used to reinforce traditional stereotypes of what is considered to be a male or female

  17. Types of Images: • The Aesthetic Figure - the body is made to look visually pleasing through capturing movements of flexibility, balance and poise

  18. Types of Images: • The Emotional Figure - used to lure in spectators as they can relate to the feelings being portrayed

  19. SPORT NEED THE MEDIA In order for a sport to expose itself to a wider range of people and therefore increase it’s following and financial gain they need to expose themselves through the media. This means they must sell their sport in a manner that fits what audiences want in order for the media to cover their particular sport. If a sport doesn’t have a product to sell, then they fail to get coverage.

  20. THE FIGURES TENNIS: WIMBLEDON 129 Channels enabling 749 million viewers to watch Vs 15,000 seats at centre court 2007: Rugby World Cup 4.2 billion viewers Vs 2.25 million spectators

  21. WHAT SPORTS DO WE NOT SEE MUCH OF ON NZ TV?? WHY??

  22. HOW DO SPORTS MAKE THEMSELVES APPEALING?? Discuss

  23. Question 1: Who has an interest in portraying the female body like this? Why?

  24. Question 2: Who or what would have ‘influenced’ the way women’s bodies are portrayed in beach Volleyball?

  25. Question 3: Who in society maybe disadvantaged by portrayals of the body such as this?

  26. Question 4: Who may be advantaged by portrayals of the body such as this in terms of physical activity?

  27. COMMON IMAGES WE SEE What characteristics do these images suggest females need to have in order to be successful / hot?

  28. COMMON IMAGES WE SEE http://www.youtube.com/watch?v=H8v-qZFVYnc&feature=related What characteristics does this video suggest males need to have in order to be ‘manly’?

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