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This overview explores the significant milestones in media evolution, highlighting key figures like Aeschilus, Gutenberg, and Berners-Lee, as well as the emergence of various mediums such as radio, television, cinema, and the internet. It examines the positive aspects of each medium, including accessibility, immediacy, and interactive possibilities. The activity encourages participants to analyze and list the advantages of different communication platforms, emphasizing how they shape our information consumption and production in today's world.
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the press • Social networks The media • the Internet • theatre • the radio • television • cinema
Aeschilus Greek dramatist 6th century B.C. Johannes Gutenberg German – 15th century Tim Berners-Lee English, 1990 Lumiére brothers French, 1895 Guglielmo Marconi Italian, 1895 John Logie Baird Scottish 1926 Zuckerberg American, 2004
Activity: list the positive aspects of each medium. You Have 10 Minutes Time Up! 2 1 10 9 8 4 3 6 7 5 mins left
cheap provides news in real time simple to operate works in the remotest regions battery operated … more detailed information more local news low priced published/updated everyday not dependent on energy portable … Radio Print media
easy to use allies sound and image wide variety of programmes educational and entertaining interactive news in real time … allows individual choices huge choice totally interactive communication in real time the highest level of freedom the user can consume or produce information … Internet Television
Social networks • the user can consume or produce information • immediate response • ...