1 / 31

In the market since 2000

In the market since 2000. Optifood Group of Companies is a multi-profile commercial structure developing three principal avenues of activities – trade, production and services (logistics, construction, IT, etc.), strongly positioned both in Russia and abroad.

bern
Télécharger la présentation

In the market since 2000

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In the market since 2000 Optifood Group of Companies is a multi-profile commercial structure developing three principal avenues of activities – trade, production and services (logistics, construction, IT, etc.), strongly positioned both in Russia and abroad. . Optifood is prominent as the leading operator of the Russian frozen poultry meat market (15% of total sales). Optifood is also one of the largest operators of other frozen meat and fruitmarkets in Russia. Optifood is rapidly expanding its capacity for own production and processing of broiler poultry meat. More than 67 million US dollars have been invested by the company in Rostov Region with the purpose to increase its total volume up to 100 000 tons per year. Our activities in fresh and frozen fruits and vegetables also are developing. Optifood makes regular deliveries of foodstuffs for the Central, North-East, South, Privolzhsky, Ural, and more distant Federal Districts of Russia. Realization of a large-scale investment project of providing logistics services both to Optifood and its clients, based on “A” Class distribution and warehouse terminals in Saint Petersburg, Moscow, and Rostov-on-Don, with the total volume of 25 000 pallets, has been started. Since 2004 Optifood Group of Companies is present in prestige ratings of the largest private companies of the Russian Federation published by Forbes, Finance, Expert magazines. Optifood Group of Companies

  2. Optifood Group of Companies has been established by: Optifood Group of Companies

  3. Chief Executive of the Company OBOLENTSEVIvan Alexandrovich Since 1999 with the Optifood Group of Companies. Chairman of the Agro-industrial Union of Russia, Chairman of the Agro-industrial Complex Committee of the Russian Union of Industrialists and Entrepreneurs, member of the Board of Directors of the Russian Poultry Meat Operators Association. Regularly participates in business community meetings with the President of the Russian Federation and also in the activities of the State Council of Russia and the Russian Union of Industrialists and Entrepreneurs in sessions regarding WTO accession and customs politics reform.. Ph. D. in Economics. Member of the Guardian Councilon publishing of the Orthodox Encyclopedia. Owner of state awards and prestigious certificates for his personal contribution to the development of the Russian Agro-industrial Complex: * Order “Peter the Great Badge of Honor” for noticeable personal contribution to development of the poultry industry in Russia (2004). * Peter the Great Medal “For Labor Valor” (2004). * Diploma of the best Manager of Russia (2004). *Order “Star of the Country” for productive and stable work for the benefit of the Russian Federation (2005). * Badge of Honor of the Russian Poultry Meat Operators Association(2005). * Silver medal of the Ministry of Agriculture of the Russian Federation “For contribution to development of the Agro-industrial complex in Russia” (2007). Optifood Group of Companies

  4. Main Lines of Business • Trade • Sales affiliates are located in the following cities: • Moscow • Saint Petersburg • Rostov-on-Don • Penza • Volgograd • Novorossiysk • Production • managing company • 4broiler meat production factories • 2industrial complexes for storage and processing of broiler meat • construction company • Logistics • customs support • in-port forwarding • railway transportation • motor transportation • warehousing services Optifood Group of Companies

  5. Core Competencies • 1. TRADE • domestic frozen and chilled poultry products; • imported meat and meat products (poultry meat, pork, beef, by-products, etc.); • fresh fruits and vegetables (bananas, apples, pears, citrus fruits, potato, onions, etc.)/ • Channels of distribution: • Optifood`s own trade and distribution network, dealers, chain stores. • 2. PRODUCTION COMPLEX • poultry production, dressing, processing and deep freezing of broiler meat at Optifood`s own poultry factory. • 3. SERVICES • transportation and forwarding; • warehousing and storage; • IT – services. Optifood Group of Companies

  6. Commercial Relations and Distribution System Import of Poultry meat USA Brasilia European Union Poultry meat production Rostov Region Import of fruits and vegetables Ecuador, Morocco, Egypt, Argentina, Chile, European Union, RSA, China, Pakistan, Israel, Canada, USA Import of pork, beef, etc. European Union Brasilia USA Trade and distribution network Own distribution system North-East, Central, and South regions of Russia Optifood`s own subdivisions, freight, storage, and delivery infrastructure Dealer network North-East,Central and South regions, Ural, Siberia, Belarus Optifood Group of Companies

  7. Social Activity Membership in Professional Organizations Russian Poultry Meat Market Operators Association - since 2003. Optifood was one of the founders of this organization, which is a union of companies with the total share of more than 85% of import frozen poultry meat sales. Optifood` share in total deliveries of such products by the companies – members of the Association is 15%. Russian Poultry Union (Rosptitsesoyuz) since 2002. USA Poultry and Eggs ExportCouncil (USAPEEC). This noncommercial organization unites US and other poultry meat and eggs exporters. Membership in USAPEEC allows Optifood to acquire progressive technologies of poultry operation, to get knowledge of innovations in specialized equipment for modern poultry production and processing, new methods of storage of finished products. Optifood Group of Companies

  8. Business and Authorities Cooperation with Federal and Local Authorities Optifood Group of Companies works in close cooperation with the Ministry of Agriculture of the Russian Federation. Company’s representatives are members of the Expert Council at the Ministry on matters of the Russian Agro-Industrial Complex development, they participate in the process of development of draft normative acts regulating agricultural producers` activities. Optifood is a supplier of foodstuffs to Moscow Government in accordance with the general agreement signed in 2004. Optifood has established cooperation ties with the Administration of Rostov Region and Stavropol Territory, Local Administrations of Belokalitvinskiy, Kamenskiy, and Semikarakorskiy Regions. Developing our own production facilities in the South region of Russia, Optifood assists in creation of new jobs, increase of life standards of the local population. The company, on its initiative renders assistance in resolution of many local social problems of the mining territories of Rostov Region. Optifood Group of Companies

  9. Charity Our charitable activities are targeted at the needs of disadvantaged segments of population. We have provided: assistance to population of Beslan, which suffered from a terrorist act; participation in building of new Church of “Derzhavnaya” God’s Mother icon in Solnechniy urban district in the city of Belaya Kalitva; acquisition of medical equipment for the Central Regional Hospital of Belaya Kalitva; payment for cardiac surgery of children of Belaya Kalitva; assistance to the Local History Museum of Belaya Kalitva; assistance to the Organization of Veterans of War of Belokalitvinskiy district, Blind and Invalids Associations of Belaya Kalitva; support of cossacks of Belokalitvinskiy district; assistance in acquisition of office equipment for fire station of Belaya Kalitva and border guard of Belokalitvinskiy district; participation in building of a cross and a monument at the road entrance to Belaya Kalitva; delivery of foodstuffs to Udelninskiy Correction Children’s Home in the Moscow Region; assistance to the International Children’s Charity Fund for Peace and Reconciliation; delivery of foodstuffs to medical institutions of Rostov-on-Don; delivery of foodstuffs to the Military Hospital in Odintsovo (Moscow region). New cupolas of the Church of “Derzhavnaya” God’s Mother inBelaya Kalitva Local history Museum in Belaya Kalitva Optifood Group of Companies

  10. Management of Optifood Group of Companies Professionalism and ability to think strategically are the principal merits of structural subdivisions executives of Optifood group of Companies. Today 239 top and middle rank managers work in Optifood.. All of them have higher education, and one out of every ten has two or more higher educations. For the Group of Companies now work 10 PhDs and 13 executives with MBA certificates. 11 persons in the company have been awarded prestigious state awards: five orders and seven medals in total. Optifood Group of Companies

  11. 2009 in Review In 2009Optifood distributed in Russia: 85000 tons of imported poultry meat, 32000 tons of broiler meat of own production, 20000 tons of imported pork and beef, 81000 tons of vegetables andfruits. Optifood Group of Companies

  12. Awards • Three golden medals of the Russian Agro-industrial Exhibition “Golden Autumn” (2003); • Golden medal of the Sixth National Exhibition of Domestic Producers “Russian Business” (2003); • Two golden medals and First Class Certificate of the Russian Agro-industrial Exhibition “Golden Autumn” (2004) • Two golden medals and one silver medal of the exhibition of International Forum “Meat Industry/Chicken King” (2004); • Golden medal of the Russian Agro-industrial Exhibition “Golden Autumn” (2005); • Two golden medals, one silver medal, and Certificate of International Forum “Meat Industry/Chicken King” Certificate of “Petrofood - 2005” Exhibition (2005); • Four medals and Certificate of “ProdMarket - 2006” Exhibition for high quality products of ОАО Nadezhda PTF (2006); • Golden medal of the Russian Agro-industrial Exhibition “Golden Autumn” (2006); • First Class Certificate and Letter of Thanks of the International Agro-industrial Exhibition “Green Week 2007”; • Golden medal of “The Best Russian Businesses 2009”. Optifood Group of Companies

  13. Plans for 2010 • In 2010 Optifood is planning to distribute in the Russian market: 72000 tons of imported poultry meat, 52000 tons of broiler meat of own production, 20000 tons of imported pork and beef. • 85000 tons of vegetables and fruits. Optifood Group of Companies

  14. Sales • Sales via specialized company`s network: • Optifood Trading House (Moscow); • Optifood-SPb (Saint Petersburg); • Optifood – Rostov-on-Don (Rostov-on-Don); • Optifood Penza (Penza); • Optifood Volgograd (Volgograd); • Rifor; • Torgsouyz; • Dealers in Russian regions. • Sales turnover • 13% -Moscow • 3% - Saint-Petersburg • 43% - Rostov-on-Don • 9% - Volgograd • 6% - Penza • 27% - other regions Sales through chain stores, wholesale and retail markets. All meat products and fruits are tested for compliance with sanitary and veterinary requirements of the Russian Federation. Quality control is maintained at all stages of production, storage, and transportation. All our products are free from Genetically Modified Ingredients. Optifood Group of Companies

  15. Sound Partnership is the Foundation of Success • Optifood’sPartners • Optifood maintains partnership relations with these largest foreign companies: • Poultry meat, pork, by-products: • USA: Tyson Foods Inc., Koch Foods Inc.,  Pilgrim's Pride, OK Foods, Cargill, Intervision LLC and others; • Brasilia: Perdigao Agroindustrial S.A., Seara Alimentos S.A., Aurora Alimentos S.A., Socopa, Nutrizia, Dagranja, Agrosul, Frangosul, Sapi, and others; • European Union: Doux S.A., Danish Crown, VION Food Group, Cooperl, Socopa, Tican, Kappers Foods. Fruits and vegetables: • European Union:Bel’Export N.V., • J.P. Beemsterboer B.V., Lamaire; • Ecuador: Isbelni S.A., Reybanpaс и другие; • Egypt: El Wadi; • Morocco: El Boura; • RSA:Capespan, Afrifresh, Kafope, Van Doorn; • Argentina: Consofrut, Patagonian fruit,Talla Vieja, Interfruit,Trevisur S.A., Mono Azul S.A., Expofrut, Salentain, Tres Ases, Trevisur; • Chile:Consofrut,Verfut; • China:Jining, Sanlong, Godfarmer; • Pakistan:Sadruddin & Co, Pachha Citrus; • Israel:The Best Produce Ltd, Kedem Hadarim Ltd, Valeria Plus LTD; • Canada:Golden Interbridge Trading LTD. Optifood Group of Companies

  16. Optofood Goes to Regions Company’s strategy specifies intensive development of its dealer network. Extension of own production and increase of import deliveries assist in establishment and strengthening of professional contacts with the Russian companies working in North-East, Central, Privolzhskiy, South, and Ural Federal Regions. Optifood’s dealers Optifood Group of Companies

  17. Optifood Goes to Regions Today Optifood meats and fruits are available in 30 regions of Russia. Meat + fruits Meat Fruits Optifood Group of Companies

  18. Production expansion program Stage - 1 Kalitvinskiy Meat Processing Integrated Plant • In operationsince 2005 • Production capacity4500 heads/hour • Slaughter, dressing, processing, freezing • Nadezhda PTF • In operation since 2003 • Current capacity 16 700 t/year Starostanichnaya PTF (Optifood-Center) First breeding ground In operation since 2006 Second breeding ground since 2009 Current capacity33400 t/year Third breeding ground – planned for 2010 Planned capacity 50 100 t/year Stage - 2 • Zadonskaya PTF • First breeding ground since 2008 • Current capacity16 700 t/year • Second breeding ground – planned for 2010 • Planned capacity 33 400 t/year Semikarakorskiy Meat Processing Integrated Plant • In operation since 2009 • Production capacity 6000 heads/hour • Slaughter, dressing, processing, freezing Titovskaya PTF Third breeding ground – planned for 2011 Planned capacity 16 700 t/year Total planned capacity of Stage 1andStage 2 -116900 tons of broiler meat per year. Optifood Group of Companies

  19. Company`s Own Poultry Meat Production Development (tons) 2003 – 2005 Nadezhda Poultry Factory only 2006 – 2011Nadezhda Poultry Factory, breeding ground Starostanichnaya (Optifood-Center), and Zadonskaya Poultry Factory Source: Optifood Production Company Optifood Group of Companies

  20. Capital Investment by year (mlnroubles) Optifood Group of Companies established its own Construction company. This project allowed us to substantially reduce our construction costs. Source: Optifood Group of Companies Optifood Group of Companies

  21. Careful Attention to Quality • Optifood offers to its consumers only ecologically clean and safe products. • Foodstuffs from our own production facilities • Poultry meat produced by Optifood is of best quality and comply with the highest European quality standards. • Chicken food rations include 60% of grain and corn. • Stimulators, antibiotics, and genetically modified products are excluded. • Thanks to the air\water dispersing cooling technology used for slaughtering (which is still pretty rare in Russia for the time being) the consumers do not to pay for extra ice, always formed when traditional method of cooling in chilling vats is used. Besides, in this case bacterial contamination of broiler carcasses common to water cooling systems is absent. • Annual independent audit confirms compliance to European requirements. • All products are subject to careful veterinary control. • Strict quality standards are observed at all stages of production, storage, and transportation. Optifood Group of Companies

  22. Tested: No Bird Flue • Compliance with sanitary and veterinary control requirements of the legislation in force of the Russian Federation, is the main element of the production process: • poultry factories operate as restricted-entry entities, • hatching units and chicken breeding houses at poultry factories are divided by sanitary zones, • poultry houses of factories are completed with even-aged chickens, • broiler chicken livestock is under permanent veterinary control of our own zoo-veterinary laboratories of poultry factories, • poultry factories’ employees are not permitted to breed the poultry at their personal backyards, • all poultry factories’ employees are recommended to refrain from travels to regions where attacks of bird flue are registered. Optifood Group of Companies

  23. Tested: No Bird Flue • The program of additional measures aimed at bird flue prevention is developed at Optifood poultry factories: • sanitary inspection rooms are functioning, • changeable working clothes and footwear are used, • regular four-level disinfection of all production and utility facilities, washing and disinfection of motor transport and access roads are made, • wild bird-scaring equipment is installed, • control of sanitary status of water is exercised, • control of poultry factory’s veterinary service over preparation and coordination of contracts for purchasing raw materials, feeds, equipment, and materials is tightened, • permanent monitoring of personnel health status is organized, • poultry factory’s employees have been vaccinated against flue. Changeable working clothes Disinfection of transport Bird-scared equipment. Optifood Group of Companies

  24. Modern Packaging The consumers value not only the high quality of Optifood products, but also bright and original packaging with a distinct corporate logo. When elaborating package design company’s specialists arrived at optimal solution: dazzling-white hen with a bright red crest of a cock easily attracts buyers’ attention. Broiler carcasses are packed in polyethylene bags, and semi-processed meat products are packed in plastic film-coated support plates. All packages are absolutely safe for human consumption and environment. Optifood Group of Companies

  25. Logistics • Optifood renders full range of services for processing and transportation of export and import cargoes, including perishable goods (meat, fish, fruits) : • assistance for customs clearance of container cargoes and shipload consignments in ports of Saint Petersburg; • assistance for obtaining of veterinary and other trade accompanying documents; • handling operations at sea, railway, and motor transport; • assistance for customs clearance of cargoes at excise customs; • providing services for storage of cargoes at our own facilities in Saint Petersburg, Moscow, and Rostov-on-Don; • providing consulting services at all levels of foreign economic activity, • insurance of cargoes in transit on the most favorable terms for the customer; • monitoring of cargo flow, armed security of cargo in transit and at warehouses, guarantee of cargo safety at all stages of transportation and storage. • The cargoes are delivered via ports Saint Petersburg and Novorossiysk, and by railway and motor transport: 200 000 tons of both own and business customers’ cargoes in 2009. Optifood Group of Companies

  26. Logistics Realization of a large-scale project to provide integrated logistic services for Optifood and its clients has been started. The total capacity of “A” Class distribution and storage terminals constructed in Saint Petersburg, Moscow, and Rostov-on-Don will reach 25 000 pallets. The complexes to be constructed will meet strict international requirements, and will allow to maintain high quality of meat and horticultural products throughout the supply chain, including storage, processing, and delivery of products from producer to end-consumer. At the first stage of project realization the warehouse complex in Saint Petersburg providing for 100% needs of Optifood in storage and transportation of fruits, was purchased and is being modernized. At the second stage the warehouse complex in Moscow was purchased (Mosprodbaza). This complex will allow to provide turnover of the most part of the company’s frozen products, and to attract the clients. Optifood Group of Companies

  27. Development of Integrated Logistics Infrastructure Goals for 2010-2011 • To modernize the warehouse distribution complex in Saint Petersburg, which planned turnover will be increased to 100 000 tons of cargo per year. • To establish the first distribution and food center in Moscow. • To deliver 460 000 tons of cargo (of both Optifood and business customers` cargo). Optifood Group of Companies

  28. IT-Services Information technologies play very important role in the development of our company. We understand that effective business is impossible without adequate IT development and its systematic upgrade. IT Department was established in Optifood in 2000 – the year of the company’s birthday. Specialists of IT Department have experience in working with some of the well known IT-companies of Russia, most of them have certificates of 1C or Cisco Systems. Practical experience of IT Department specialists allow them to provide optimal IT-solutions to create telecommunication structures for external organizations as well. Services of IT Department : • complex automation of the enterprise: elaboration, introduction, and support of information systems on the basis of platform 1C: Enterprise, • elaboration of turnkey solutions for business in different industry sectors, • automation of management and accountant recording, • uniting of remote offices in unified network, • introduction and servicing of terminal solutions, • administration of existing Local area network. Optifood Group of Companies

  29. Snapshot on Financial Activity • Turnover of the company in 2009 - 440mln US dollars. • Company’s profit-making is ensured by: • - import products sales; • - own products sales; • - additional services (logistics). • Company’s profit is reinvested in increase of its own production. • Optifood during the whole period of its business has positive credit history, it works with state-financed credits. The following well known credit institutions provide their services for us: • Rosselkhozbank, • Sberbank of the Russian Federation, • Promsvyazbank, • CBNational Standard,etc. In 2009 Optifood as a backbone enterprise of the Russian agro-industrial complex received government guarantees and was provided with credit support to the total amount of 3,2 billion roubles. Optifood group of Companies has long-term relations with JP Morgan Chase Bank. Trade financing deals of Optifood are served also by such first class American and European banks as: Bank of New York, Cobank, Raiffaisen Bank, etc. Optifood Group of Companies

  30. Development Prospects for2010 - 2011 • 1. Trade • Increase of fruits turnover by 50%, and expand the assortment. • Increase of sales volume of own products up to 100 000 tons per year. Note: Import volume of poultry meat will remain unchanged due to introduction of quota for import of such product to Russia in 2003. 2. Production • Increase of own production of high-quality broiler meat: • increase production capacity of broiler meat up to 100 000 tons per year, • begin creating own parent flock. • 3. Logistics • Development of logistic project, construction of distribution and storage terminals: • construction of logistic complexes outside Saint Petersburg, Moscow, and Rostov-on-Don, • increase of client base, arrangement of integrated services for clients, • meeting the requirements for storage, processing, and delivery of own and clients’ cargoes. • 4. Miscellaneous • Increase of income from services rendered to outside organizations. Optifood Group of Companies

  31. Contacts MOSCOW SAINT PETERSBURG ROSTOV-ON-DON Optifood Trading House build. 78, Profsoyuznaya Str., Moscow 117393 Tel.: (495) 363-46-26, 363-46-20 Fax: (495) 363-48-98, 363-46-21 E-mail: sale@optifood.ru Optifood-SPb 5A, Mezhevoy kanal, Saint Petersburg, 198035 Tel.: (812) 320-27-47, Fax: (812) 320-27-48 Е-mail: info@optifood.spb.ru Optifood – Rostov-on-Don 9, Malinovskogo Str., Rostov-on-Don, 344090 Tel./Fax: (863) 222-06-40, 292-88-71, 292-88-72 Е-mail: optifood@aaanet.ru Optifood Production Company build. 78, Profsoyuznaya Str., Moscow 117393 Tel.: (495) 330-35-33, 335-91-33, 330-47-11 Fax: (495) 330-51-11 E-mail: prodcom@optifood.ru M-Expeditsia 5A, Mezhevoy kanal, Saint Petersburg, 198035 Tel.: (812) 320-27-45, Fax: (812) 320-27-46 Е-mail: m-expedition@hotbox.ru PENZA Optifood Penza Office 409, build.151, Austrina Str., Penza, 440054 Tel.: (8412) 233-191, 233-192 Е-mail: pnz@optifood.ru VOLGOGRAD Cool Service build. 39, Vokzalnaya Str., Zelenogorsk city, Saint Petersburg, 197720 Tel. : (812) 433-50-74 Fax: (812) 433-31-57 Е-mail: coolservice@optifood.ru Interstroy build. 78, Profsoyuznaya Str., Moscow 117393 Tel.: (495) 745-48-97 Fax: (495) 335-26-33 Е-mail: interstroy@optifood.ru Optifood Volgograd build. 2, 7th Gvardeiskaya Str., Volgograd, 400005 Tel.: (8442) 26-66-58, 24-30-12 Е-mail: volgograd@optifood.ru OPTIFOOD SITEhttp://www.optifood.ru/ Optifood Group of Companies

More Related