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North Carolina 4-H Blueprint for the Future

North Carolina 4-H Blueprint for the Future. 2006 4-H Professionals’ Summit Raleigh North Carolina November 29 – December 1, 2006. Blueprint for the Future. Begin With The End In Mind (Covey) BHAG’s – Big Hairy Audacious Goals

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North Carolina 4-H Blueprint for the Future

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  1. North Carolina 4-H Blueprint for the Future 2006 4-H Professionals’ Summit Raleigh North Carolina November 29 – December 1, 2006

  2. Blueprint for the Future • Begin With The End In Mind (Covey) • BHAG’s – Big Hairy Audacious Goals • Impact over 1.2 million youth in North Carolina per year by 2015. • An abundant supply of well trained, highly-qualified and motivated 4-H agents and program assistants in North Carolina by 2010. • Over 120,000 well-trained and motivated 4-H volunteers in North Carolina by 2015. • Over $6 million dollars annually raised for 4-H youth programming by 2015.

  3. Blueprint for the Future • Point of Departure • NC Youth Future/Relevant Issues • Economic Opportunity • Educational Excellence • Health/Wellness

  4. Blueprint for the Future • 4-H’s New Direction • 4-H Program Long Range Focus Areas • Strengthening Civic Responsibility through Leadership and Volunteerism. • Preparing for an Employable Future. • Nurturing Healthy Lifestyles.

  5. Blueprint for the Future • The Customers – who do we serve? • State Perspective • Professionals • Agents • Program Assistants • Youth-Related Professionals • County Directors • District Directors • Volunteers • Adult and Youth • Youth • 5-19 year olds

  6. Blueprint for the Future • Customer Services – what do we do? • Training • Development • Innovation • Technical Assistance • Research • Evaluation • Recognition Opportunities • Programmatic Direction • Updates and Information • Encouragement • Leadership Opportunities • Fundraising

  7. Blueprint for the Future • Customer Services • Professionals • Professional Degree Program • Youth Development Leadership Specialization Program • Continuing Professional Education • New Professionals Orientation • NC-REN Telecasts • East and West Institutes • 4-H Summit • By Request Training • Curriculum • Awards’ Programs • Scholarships, Record-Books • Presentations • Program Evaluation • Delivery Modes

  8. Blueprint for the Future • Customer Services • Professionals • Curriculum Development • Youth Leadership/Citizenship Programming • Youth Development Research Center • Evaluation of State-Level Events • County visits • Recruiting and Hiring Process Assistance • Long Range Focus Areas • District and County Director Updates • District, State, National Leadership Opportunities • Fundraising Statewide and County-based

  9. Blueprint for the Future • Customer Services • Volunteers • Volunteer Leaders’ Conference • Specialized training • Club Development Assistance • Technical Assistance • Programmatic Direction • Updates and Information • Leadership Opportunities • Volunteers Leaders’ Association • Training and Development • Recognition • Fundraising • Statewide and County-based

  10. Blueprint for the Future • Customer Services • Youth • Congress • Camping Program • Citizenship Conference • Electric Congress • District Activity Day’s • State Council and State Officers • TRY-IT Program • Ambassadors • ARI • National 4-H Congress and National 4-H Conference • International 4-H Programs • Scholarships • Curriculum • Competitive Youth Learning Experiences & Opportunities (Judging, Poster Contests, Quiz Bowls, Writing Events, Photography, Talent Showcase, Essay Contests, etc.)

  11. Blueprint for the Future • Clarity, Alignment, Impact (Profit), Branding • Who Are We? • We are a statewide program consisting of county variations • Franchise/Dealership Model • Oneness, not sameness!

  12. Blueprint for the Future • Clarity of Purpose • What are we (NC 4-H) aiming for? • A North Carolina where all young people do their very best so that they can compete economically, educationally and live a healthy life. • How do we (NC 4-H) work toward this goal? • North Carolina 4-H provides youth with opportunities that will enable them to strengthen civic responsibility, prepare for an employable future, and nurture a healthy lifestyle.

  13. Blueprint for the Future • Alignment of Efforts • State 4-H programs, activities, products and resource development should support one or more of the Long-Range Focus Areas. • County 4-H programs, activities, products and resource development should support one or more of the Long-Range Focus Areas.

  14. Blueprint for the Future • Impact (Profit) for our Efforts • Evaluation of state 4-H programs, activities and products. • Data that you can use to support your involvement in state 4-H programs, activities and products. • Current • 2006 4-H Citizenship Conference • 2006 4-H Camping Program • 2006 4-H Congress • Future • 4-H Presentations • State Programs and Events • Delivery Modes • Curriculum • Training to assist 4-H professionals in evaluation. • State tools that 4-H professionals can adapt and use for conducting evaluation.

  15. Blueprint for the Future • Brand Management • Brand Identity and Management • A brand is the result of what you and/or an organization has done. • Common language about who we are and what we do • Materials and images to support the brand • Agreeing to some core elements that we will all support while allowing flexibility to address local customer needs and interest.

  16. Blueprint for the Future • Review • Clarity – we know where we are going. • Alignment – we know that we need to move together. • Profit (Impact) – we know the importance of demonstrating accountability. • Brand – are we supporting the brand?

  17. Blueprint for the Future • Branding Concerns • Areas where the state 4-H brand is in trouble: • 4-H Congress 2004 2005 2006 • # of Counties 86 86 84 • # of Participants 714 771 697 • 4-H Citizenship Conference 2006 • # of Counties 55 • # of Participants 117

  18. Blueprint for the Future • Branding Concerns • Areas where the state 4-H brand is in trouble: • 4-H Camping 2004 2005 2006 • # of Possible Participants 3488 3812 3700 • # of Participants 2898 3011 2755 • # of Counties 80 78 73 • # of Free Scholarships 805 893 945 • Sertoma 600 700 700 • # of Scholarships Used 739 737 828 • Sertoma 534 565 610 • 4-H Electric Congress 2004 2005 2006 • # of Counties 47 54 49 • # of Participants 190 200 197 • # of Opportunities 300 available; average youth attendance is 115)

  19. Blueprint for the Future • Branding Concerns • Areas where the state 4-H brand is in trouble: • District Activity Day’s 2004 2005 2006 • # of Counties 89 92 92 • # of Counties Participating 996 1048 1054 • Scholarships 2004 2005 2006 • # of Scholarships 89 89 92 • Avg. # of Applicants 454 443 615 • # Counties Participating 39 42 48 • International Experiences 2004 2005 2006 • # of Counties Participating 21 24 24 • # of In-Bound Participants 33 43 34 • # of Out-Bound Participants 2 2 2

  20. Blueprint for the Future • Branding Concerns • Areas where the state 4-H brand is in trouble: • 4-H Curriculum – 5 year Overview (2001-2006) • 1 county never purchased any curriculum • 6 counties placed one curriculum order • 5 counties placed two curriculum orders • 5 counties placed three curriculum orders • App. 80 counties regularly utilized 4-H curriculum • Competitive Youth Learning Experiences & Opportunities • Number of Opportunities 100+ available • Dozens of Opportunities go under-utilized each year • 20+ counties per year do not participate in any state opportunity

  21. Blueprint for the Future • Action Needed • State-level – must align all programs, activities, products and resource development to drive the Long-Range Focus Areas and be able to show how participation results in impact. • County-level – participation is critical to ensure that all 4-H programs, activities, products and resource development are presenting a unified 4-H brand.

  22. Blueprint for the Future • Call to Action • We must agree to support the following initiatives: • 4-H Congress • 100% of counties participating • 4-H Citizenship Conference • 100% of counties and legislative districts participating • 4-H Camping • 100% of counties participating in at least one week of 4-H camp. • 100% of counties participating in Camp Challenge • 100% of counties participating on one or more 4-H specialty camps. • Electric Congress • 100% of counties participating in Electric Congress. • District Activity Day’s • 100% of counties participating in 4-H District Activity Day’s

  23. Blueprint for the Future • Call to Action • We must agree to support the following initiatives: • Scholarships • 100% of counties having applicants for 4-H scholarships • Curriculum • 100% of counties utilizing the state 4-H curriculum products. • Competitive Youth Learning Experiences & Opportunities • 100% of counties participating in some of the state competitive learning experiences. • International Experiences • 100% of counties participating at least once in every 5 years in the International Program.

  24. Blueprint for the Future • How will we achieve this? • Agreeing to work together for the common good of 4-H. • Holding each other accountable. • Sharing our best practices for moving 4-H forward. • Reporting county participation in state initiatives on a regular basis . • Providing incentive/credit/recognition for those professionals and counties that participate in state initiatives. • Choosing to make sure that every 4-H’er in North Carolina has the opportunity to participate.

  25. Blueprint for the Future Leadership is getting people to do what they don’t want to do to achieve what they want to achieve. Landry The separation between great organizations and mediocre organizations is the latter’s tendency to explain away the brutal facts rather than to confront the brutal facts head-on.” Collins "We are what we repeatedly do.  Excellence then is not an act, but a habit." Aristotle

  26. Blueprint for the Future • Who Says Elephants Can’t Dance • Louis Gertsner

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