1. Update on Front-of-Pack Labeling United States United Kingdom ICBA Fall Meeting 14th September 2009

2. United States • US FDA is launching quantitative research to determine consumers use and understanding of various FOP labeling schemes • GDAs, Smart Choices Program, NuVal, Guiding Stars • Interest expressed at various points in “Traffic Light” type systems • Smart Choices Program launched in US • Voluntary FOP program • Uses “checkmark” to indicate foods/beverages that meet category-based criteria in line with US Dietary Guidelines; all labels with check also include calories per serving and servings per container on FOP • Website provides comprehensive information, including products carrying the check/calorie indicator (SmartChoicesProgram.com) • Coca-Cola: Introducing calories per serving/servings per container on FOP of all products sold in US • NuVal (1-100) and Guiding Stars (***) in use by some retailers

3. United Kingdom • UK Food Standards Agency has carried out comprehensive research on FOP labeling and has launched a consultation seeking stakeholder opinions • Three systems tested • Monochrome GDA schemes (% GDA) • Traffic Lights (red, yellow, green) • Text (High, Medium, Low) • Information sought • Effectiveness of FOP schemes in helping consumers select healthier options • How consumers use FOP labeling at retail and at home • Impact of a range of FOP label formats on accurate interpretation of FOP labels

4. UK research findings and conclusions • Level of comprehension among consumers is generally high for all FOP label schemes • The co-existence of a range of FOP label formats in the marketplace causes difficulties for shoppers • Shoppers who use FOP labels value them, but other factors will always compete with purchase decisions • Standardizing to one format would enhance use and comprehension of FOP • Balance of evidence supports combination of text (high, medium, low), traffic light colors and % GDA information.

5. Consultations questions of relevance to beverage industry • What is the range of foods to which an integrated system should be applied? • How should calories be integrated into the FOP scheme? • Should there be criteria for portion size? • What is the appropriate GDA for sugars? • What should be done to maximize the visibility and legibility of an integrated FOP label? • How can consumers who do not use FOP labeling to influence purchase decisions best be reached? What wasn’t asked _______ • No questions on whether the integrated scheme is a viable approach • No questions about overall impact on the food/beverage industry ………………..Presumption is that the combination system is a given

6. FSA research – potential implications • EU • Potential to impact on-going work to implement legislation on nutrition labeling • Global • National level: Potential for national governments to propose similar schemes as they look for ways to address health impact of overweight and obesity • Codex: Potential to impact direction of work on revision of Codex nutrition labeling guidelines, as part of Codex response to WHO Global Strategy on Diet, Physical Activity and Health • Consumers • Encourages “Good Food/Bad Food” mindset • Stresses food based approach to eating, rather than focus on all foods/beverages fitting in overall sensible, balanced diet combined with physical activity • Risks entire food groups being avoided • Industry • Would stigmatize entire food categories (e.g., sugar-sweetened beverages) • Would use significant FOP label space

7. FOP labeling and the beverage industry • Calories and sugars are major targets for our products • Caloric beverages will be denigrated under scheme envisioned by the FSA • Industry initiatives on Daily Guidance Indicators (DGIs) are already in place in many countries • DGIs place quantities of energy and select nutrients within context of population-based dietary guidance • FOP: calories + % DGI • BOP: % DGIs for select nutrients: e.g., total fat, saturated fat, total sugars, sodium • DGI labeling is already in place in many parts of the world • Europe Guideline Daily Amounts (% GDAs) • Australia Daily Intake Guides (% DI) • Mexico, Chile, South Africa, Korea: Industry initiatives in development • US and Canadian Daily Values (back-of-pack only)

8. ICBA and FOP labeling • Should the ICBA consider actions around FOP labeling? • If so, what? • What are the positives, negatives of taking/not taking action? • What should our position be at Codex? • Next steps?