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Marketing Strategy

Understand the differences between outbound and inbound marketing strategies, and learn how to effectively use both approaches to attract and engage potential customers. Outbound marketing focuses on paid advertising and one-way communication, while inbound marketing involves leveraging various free resources such as blogs, social media, and SEO optimization. Explore these strategies to enhance your marketing efforts.

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Marketing Strategy

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  1. Marketing Strategy Outbound & Inbound marketing

  2. Outbound marketing • based on one-way communication, which aims to draw attention to a potential customer paid advertising (eg. in TV commercials, radio ads, ad advert, direct mailing, advertising banners ...) • in most cases is a paid advertising • the marketing strategy used primarily by large companies, for example: mobile operators, shopping chains, car dealers and so on.

  3. Inbound marketing • Is a concept of marketing to: • To find a company, brand, product • Pointing to the website or e-shop • Linked to a product or brand.

  4. Inbound marketing • Part of inbound marketing may be: • SEO • infographics • emailing • social networks • webinars • reviews • PR news • podcast • discussions • inbound links • video • blog

  5. Inbound &outboundmarketing • The main difference between inbound marketing and outbound marketing: • Inbound marketing is customer driven - acts as buying consultant • Inbound Marketing uses "free of charge resources": • Blogs • social networks • SEO optimization, high-quality content

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