2. Advertising Specifications • Ad Units. Universal banner ad units are supported for GIF, PNG and JPEG still images: • Small Image Banner – 120 x 20 pixels • Medium Image Banner – 168 x 28 pixels • Large Image Banner – 216 x 36 pixels • X-Large Image Banner – 300 x 50 pixels • All four sizes are traditionally uploaded as part of a campaign to ensure delivery across multiple device types. • Ad Guidelines. Handmark delivers mobile advertising in adherence to MMA Global Advertising Guidelines (http://mmaglobal.com/policies/education) and related contractual requirements.

3. AD OPPORTUNITY | SWEEPSTAKES STEPS TO CREATING YOUR SWEEPSTAKES PROMOTION Step One Create Your Ad Banner • Top Header • Run of site or rotating share of voice • 4 Standard MMA sized banners (300*50, 216*36, 168*28, 120*20) in GIF, PNG, JPEG • Step Two • Create your Splash Screen • Formatting: WAP submission form • Include: Areas for contest Entry • Link to Official Rules • Include verbiage that Apple is not responsible for conducting the promotion • Step Three • Include Official Rules • Include all contest rules and terms of use • Must include verbiage that Apple is not responsible for conducting the promotion CROSS-PROMOTION OF SWEEPSTAKES • Homepage • Sweepstakes Description Print Advertisement • Website/Mobile • App downloading function • Sweepstakes Positives • Application repetitive usage • Incentive to download • Means of gathering consumer data for future marketing campaigns • Ongoing relationship with participant