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Persuasive Techniques. Glittering Generality. Information that is so general it sounds like a fact, but isn’t. Folgers. The best part of waking up is Folger’s in your cup. Exaggeration. Making something seem better or more important than it is Bridgestone tires. They are selling a tire. .
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Glittering Generality • Information that is so general it sounds like a fact, but isn’t. • Folgers The best part of waking up is Folger’s in your cup.
Exaggeration • Making something seem better or more important than it is • Bridgestone tires They are selling a tire.
Repetition • People will often believe something if they hear it over and over again • Army Strong I am strong. I am Army strong.
Bandwagon • Relying on what others are doing before making their own decision • Dr. Pepper Everyone was drinking Dr. Pepper.
Expert Testimony • Famous people or someone you respect or like says the product is good and advertises the product • Ozzy vs. Justin Bieber Ozzy and Bieber are promoting Best Buy.
Citing Statistics • Uses many facts, numbers, statistics to make the product seem better. • Toyota Tundra Toyota Tundra gives lots of facts about the transmission.
Loaded Words • Words that tend to cause favorable or unfavorable reactions. • Braum’s They showed the ice cream and said it was creamy, fresh, plump cherries, tart peaches, etc.
Buzz Words • Words that have suddenly become popular with consumers • Multi Grain Cheerios The ad used words like multi-grain and low in fat
Transference • Associating a symbol with the product • VW and Darth Vader Darth Vader is using “the force” to start the VW Passat.
Name-Calling • Using words like “inexperienced” or “weaker than” when talking about the competition, without actually proving it. • Political Ad 2010 Opponent is stealing yard signs and receiving Illegal money.
Plain Folks • People just like you, are buying it, so why don’t you? • Doritos College age man eat doritos while Sitting on the couch.
Emotional Appeals • Someone tries to use your emotions to make you feel better about buying a product • Ronald McDonald House • Citibank The little girl takes her father’s pennies to help the Ronald McDonald House. Identity theft can happen to anyone, even if you are big and tough.
Free or Bargain • A speaker suggests that the public can get something for nothing or almost nothing. • Cingular Cingular is offering unlimited texting for only $5 more a month and a free LG phone.