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Persuasive Techniques

Persuasive Techniques. Activating Prior Knowledge. What techniques do advertisers use to get people to buy things?. Bandwagon- pg 112. Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2

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Persuasive Techniques

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  1. Persuasive Techniques

  2. Activating Prior Knowledge • What techniques do advertisers use to get people to buy things?

  3. Bandwagon- pg 112 • Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola • http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2 • Bandwagon Technique - Saying that everyone should is using the product so you should to. • Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

  4. Avant-Garde - pg. 112 • Avant-Garde Examples- • http://www.youtube.com/watch?v=Ob-wn52Dkmk- Kia K900 • Avant Garde Technique- Opposite of bandwagon. Product is so new that you will be the first person you know to have it. • Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

  5. Testimonials - pg. 113 • Testimonials Examples- • http://www.youtube.com/watch?v=Ths8pGZfhVs - Gamefly.com • http://www.youtube.com/watch?v=em9thvkiS7I - Honey Bunches of Oats • Testimonial Technique- Showing that people support a product • Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

  6. Facts and Figures - pg. 113 • Facts and Figures Examples-http://www.youtube.com/watch?v=hRYxTnl7wyI- Bounce • Facts and Figures Techniques- Statistics are used to convince you that this product is the best. However, the numbers can be misleading. • Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

  7. Transfer pg. 113 • Transfer Examples- • http://www.youtube.com/watch?v=iu1jHtf_oUc - iPhone Facetime • Transfer Technique- When a positive idea(friendship, family, love) or image is connected to a product. • Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)

  8. pg. 114 • As you watch or look at each print or television ad. Fill in the source (tv or print) and the product. Circle the technique used in the ad and provide evidence. • http://www.youtube.com/watch?v=oCQSwVk-nns - Folgers Happy Holidays! Colgate toothbrush

  9. pg. 114 continued • http://www.youtube.com/watch?v=6U6-hMXOYUs - P.Diddy and Diet Pepsi On your own • Answer the question at the bottom of page 114, be prepared to share (3 minutes)

  10. Weasel Words • Weasel Words Example: http://www.youtube.com/watch?v=2GVs00xkoiE-Wendy’s • Weasel Words Claim Technique: Advertisers use words that seem significant but actually mean nothing. Example words are virtually, looks like, fights, and best. • In your own words write down the example we went over.

  11. The Unfinished Claim • The Unfinished Claim Example: Paraphrase: Advertisers make a comparison but do not finish it. In your own words write down the example we went over.

  12. The Unique Claim • The Unique Claim Example: http://www.youtube.com/watch?v=rplyFjKhFEY- L’oreal In this commercial what is the unique claim? What does it say that only this lipstick has? • The Unique Claim: Our product is the only one to have __________. • In your own words write down the example we went over.

  13. The Rhetorical Claim • Rhetorical Claim Example: • The Rhetorical Claim: A rhetorical question is one that doesn’t require an answer. Example: “Shouldn’t you buy the best?”

  14. What type of claim is this?

  15. What type of Claim is this?

  16. What type of Claim is this?

  17. Last but not least...

  18. pg. 116 • Write down which advertisement is the MOST effective. Would you buy this product? Why or why not? • Answer this in the space under question 3.

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