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Social Media

Discover insights from Lehman Reports™ on the intersection of strategy, information, and technology. Our studies focus on the use and satisfaction with technology products and services, including social media activities and fundraising software. The preliminary findings highlight key challenges in building online communities and suggest the importance of setting measurable goals and integrating social media with other marketing channels. Learn how to effectively utilize technology resources to enhance engagement and achieve success. For more details, contact Tom Lehman at Lehman Associates, LLC.

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Social Media

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  1. Social Media Tom Lehman Lehman Associates, LLC Alexandria, VA

  2. Working at the confluence of Strategy, Information, and Technology

  3. Lehman Reports™ Industry Studies of the Use and Satisfaction with Technology Products and Services • Association Management Software: 2006-2011 • AMS International (CA, AU, UK): 2010 • Technology Products and Services: 2011 • Fundraising Software

  4. SM Activity SnapshotPreliminary Findings: 2011 Lehman Reports Technology Study

  5. Social Media Activities Preliminary Findings: 2011 Lehman Reports Technology Study

  6. SM Provider Status Preliminary Findings: 2011 Lehman Reports Technology Study

  7. Satisfaction, Challenges Preliminary Findings: 2011 Lehman Reports Technology Study

  8. Measuring Success

  9. Measuring Success Preliminary Findings: 2011 Lehman Reports Technology Study

  10. Channel Integration

  11. Mobile Social Media / Networking

  12. Key Points • Challenge is building communities and activity – Requires development and marketing resources, SM providers can help • Set some type of goals, adopt a measurement strategy to monitor success • Integrate SM activities with other communications and marketing channels

  13. Questions? Thanks! Tom Lehman President Lehman Associates, LLC Lehman Reports™ 703.373.7550 tlehman@ansible.com www.ansible.com www.lehmanreports.com

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