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Blitzing: Levels of Online Fandom and Aggression on College Football Message Boards

Blitzing: Levels of Online Fandom and Aggression on College Football Message Boards. Dr. Lance Porter, LSU Dr. Chris Wood, JWA Dr . Vince Benigni , College of Charleston UNC-CSRI Conference April 18, 2009. Theoretical Implications.

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Blitzing: Levels of Online Fandom and Aggression on College Football Message Boards

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  1. Blitzing: Levels of Online Fandom and Aggression on College Football Message Boards Dr. Lance Porter, LSU Dr. Chris Wood, JWA Dr. Vince Benigni, College of Charleston UNC-CSRI Conference April 18, 2009

  2. Theoretical Implications Web site postings after team victories would support “basking” and discount “cathartic” perspectives. Disposition theory of spectatorship. Online “community” as participatory, active members bridging and bonding. Entertainment motive for fan consumption of media that is emotive (anticipate outcomes), cognitive (gaining knowledge), and behavioral (group affiliation). Uses & Gratifications through Web access.

  3. Research Methods Background Fan survey posted on available Rivals.com and Scout.com (affiliate) Web sites of SEC teams and one free site from each team. Incentive: share results with site publishers Publishers agreed to “push pin” link to survey at the top of their main message board for 30 days. Most publishers provided endorsement of study

  4. Research Methods Background • Total 3,816 respondents to survey. • Fan study accompanies research projects on: • Media survey at SEC Media Days, etc. • Content analysis of fan sites. • Essay “The Rant” study of Fan based Internet Sports Communities (FBISC).

  5. FBISC Site visitor demographic profile Nearly two-thirds (65%) are age 35 and older. 97% are Caucasian; 95% are male. 84% have a Bachelor’s degree or higher, with 30% Master’s or Ph.D. 90% make $50,000 or more in annual income, and 55% make $100,000 or more. Demographic profile: older, affluent, “educated”, white males.

  6. How often do you visit during off season?

  7. How often do you visit during THE season? About once per day 19% Several times per day 75%

  8. How often do you visit during recruiting? Several times per day 63%

  9. How much time did you spend online yesterday on fan based message boards?

  10. From where do you most often visit fan based message boards? From work 27%

  11. For how many Web sites, forums, blogs, etc. do you post?

  12. From how many sports Web sites, forums, message boards do you get information?

  13. How many sports Web sites, forums, message boards do you pay a subscription?

  14. How often do you post to your own team’s Web site, forums, blogs, etc.? Never 11% Always 10%

  15. How often do you post on another team’s Web site, blogs, forums, etc.? Very often 2% Always 1%

  16. Visitor Profile:Your favorite college football team?

  17. I am most likely to visit a fan-based sports Web site after a: Loss 15% Win 85%

  18. I am most likely to post on a fan-based sports Web site after a: Loss 28%

  19. Site Evaluation: What did you like most?

  20. Site Evaluation: What did you like least?

  21. Site Evaluation: Why did you visit today?

  22. Levels of Online Aggression

  23. Winning Record Significantly related to Web site liking, psychological commitment to team and sports fandom. Not related to online aggression.

  24. Online Football Fanatics Like the sites significantly more Are significantly more aggressive More psychologically committed to the team.

  25. Team Fanatics Like the sites significantly more. Are bigger fans of sport in general. Are more aggressive.

  26. Aggressive Online Fanatics Are more psychologically connected to the team. Score significantly higher on the sports fandom scale. No significant relationship to website liking. Males more aggressive than females. Younger fans more aggressive than older fans.

  27. Questions? Chris Wood, Ph.D. Phone: 770-757-1681 Email: jcwood@uga.edu

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