Social Media Strategic for Your Business

1. SOCIAL MEDIA ALGORITHMS EXPLAINED: HOW TO INCREASE THE REACH As important as it is for social media algorithms to determine what content appears in the users' feeds, understanding their work will help everyone from content creators to businesses and ocean lovers boost online visibility. Platforms like Facebook, Instagram, TikTok, LinkedIn and potentially more-contend with one another to prioritize content based on levels of engagement, relevance, and user behavior. So, if individuals want their content to get seen and reach further, their way of working should be aligned with what the algorithms tend to favor. Understanding Social Media Algorithms Social media algorithms act to filter and rank content so that users can see the content most relevant to them and engage with it meaningfully. Each platform holds a unique algorithm of its own. For instance, Instagram gives priority to information with high engagement (likes, shares, and comments) in the initial hours after the post. Facebook algorithms assess for meaningful interactions from a user's network, that is, comments and shares from family and friends. In contrast, TikTok behavior looks more toward watch time, replays, and user interactions. With this knowledge of what affects the algorithm, folks will be in a position to fine-tune content for maximum visibility. Strategies for Increasing Reach If individuals have this information, they have to churn out engaging content that is high quality and in line with the algorithm. First, remain consistent and post when their audience is most active. Second, ask that their audience engage with the content in the comments using interactive polls or respond to them right away. Third, find trending hashtags, sounds, or formats for increased discoverability. Short video content is more favored than static images, so this is another way to reach a wider audience: integrating short videos or sitting in a live session. Always keep up to date with social media marketing that occurs in the relevant platforms, try different formats and types of content, but, above all, always keep their audience-centered. Bishopwebworks.com