GSEC 2013 JORSEY ASHBEL FARMS (JAF) ...Bridging the protein gap! Mene Blessing (Co-founder) AyubaAshbel (Co-founder)
PROTEIN-ENERGY MALNUTRITION (PEM) What is the BIG problem? • PEM affects 1 in 3 Nigerian children & responsible for 54% of child deaths in Nigeria. • – UNICEF • PEM is the most lethal form of malnutrition/hunger. • - 2012 World Hunger and Poverty Facts and Statistics.
JAF SOLUTION JAF produces & sells Nigeria’s most affordable, culturally suitable, healthy livestock products that improve the health of mothers, children and the family.
TRADITIONAL MARKET APPROACH e.g. Ota Farms, Zartech Farms Ltd, etc Traditional Farms Expensive raw material (corn) Corn-based feed Consumer(s) • Expensive • Chicken =$12.75 • Not Accessible Middlemen/ market sellers
JAF APPROACH JAF Farm 7M Tonnes of mangoes JAF MSK-feed Consumer(s) • Food • Affordable • chicken cost $6 • Accessible JAF Vendor (MARYAM)
OUR COMPETITORS MARKETING & DISTRIBUTION CENTRALIZED APPROACH Restaurants & Hotel Grocery store farm Local Retailers
JAF MARKETING & DISTRIBUTION DECENTRALIZED; COMMUNITY GRASSROOT APPROACH JAF JAF VENDORS JV JV JV JV JV JV JV JV JV
THE ECONOMICS OF JAF: Revenue for Women Vendors JAF Vendor 20 consumers/day Chicken, Eggs etc Av. $1,300/yr Eggs, chicken + Support Maryam $25
THE ECONOMICS OF JAF: Revenue for Local Youth Groups. Local Youth Group $100/tonne 25-30 tonnes/Youth Group/Yr Mr. Akin & His Team • SOURCE OF MANGO KERNEL: • farms, • fruit juice companies, • residential wastes.
CURRENT STATUS OF JAF • 2 years in Gombe, Nigeria. • 10,000 sq foot farm property. • Sold products (45,000 eggs + 3,000 chickens). • Employed 5 JAF farm staff and 10 women vendors. • Engaged 27 youths via 3 local youth group partners • $31,000 revenue. • Served 5,020 consumers.
FINANCIAL ASSUMPTIONS • Government Approved Minimum Wage: $1,350 per annum i.e. $112.50 per month 2.Gombe State Government Policy on Agriculture: • ½ Hectare of Land cost $0 in Gombe State, Nigeria for Small & Medium Scale Agricultural Ventures. • 1 Hectare of Land cost $80 in Gombe State, Northern Nigeria. 3. Raw Materials: No direct Labour Cost, No Transportation & Logistics Cost/Problems
Growth & Scaling 50, 000 consumers 15, 000 consumers 5,020 consumers 1,000 consumers • How JAF is addressing the 3 Key factors: • Farm Land • Raw materials • Women Vendors
SOCIAL IMPACT ANALYSIS • Increased income level for JAF women vendors • Social benefit=$38 Women & children benefit $53 for $1 invested 2. Reduced Malnutrition. Social benefit=$7.35 3. Increased quality of life & productivity. Social benefit=$7.13
JAF MANAGEMENT TEAM : Multi-disciplinary / Experienced • Chemistry / Livestock Production • Food Production / Sales & Marketing • Leadership / Fundraising / Negotiations • Economics / Livestock Production • Agric Merchant / Sales & Marketing • Management/ Business Negotiations • Food & Nutrition / Food Production • International Consultant/ Researcher • Board of Management • Veterinary Medicine • Farm Construction & Management / Business Operations • Trainer/ Consultant • Board of Management
Funding Requirements = $50,000 USE OF FUNDS: Farm Lands & Equipment Purchase=$25,000 Purchasing Exclusive License to Feeds Technology=$10,000 Business Operations & Human Resource =$15,000
AWARDS WON: CONCLUSION: Humanities greatest advances are not in its discoveries, but how those discoveries are applied to reduce inequity! • Bill Gates THANK YOU QUESTIONS PLEASE!!!