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Incoming Tourism in the Czech Republic

Explore the perceptions of tourists visiting the Czech Republic and discover the economic significance of the tourism industry. Discover the most common activities and preferences of foreign tourists.

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Incoming Tourism in the Czech Republic

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  1. Incoming Tourism in the Czech Republic • Jan Otava

  2. What do people think about the Czech Republic?

  3. Most common associations: (Most european markets.)

  4. Most common associations: • (Russian market.) • 4. 1. 2020 • 4

  5. …and what do figures say? • 4. 1. 2020 • 5

  6. Foreign tourist arrivals in the Czech Rep. • 4. 1. 2020 • 6

  7. Foreign tourist arrivals in the Czech Rep. • The number of foreign tourists visiting Prague is countinuously growing. However, the number of foreign toursits visiting other regions does not change a lot. Why ? • 4. 1. 2020 • 7

  8. Where are they from? • 4. 1. 2020 • 8

  9. Foreign tourist arrivals • 4. 1. 2020 • 9

  10. Foreign tourist arrivals in the Czech Republic • 4. 1. 2020 • 10

  11. Foreign tourist arrivals in the Czech Republic • 4. 1. 2020 • 11

  12. 4. 1. 2020 • 12

  13. What do theylike? • 4. 1. 2020 • 13

  14. Most common activities of foreign tourists • city tourism (70 %) • sightseeing (60 %) • relaxation (34 %) • countryside, nature (31 %) • social life, clubbing (30 %) • hiking (29 %) • (Multiple responses avalible.) • 4. 1. 2020 • 14

  15. What does it mean for the economy? • 4. 1. 2020 • 15

  16. Travel and Tourism means: 2,9 per cent of GDP 262 thousand employed people 5,4 percent of total employment 13,6 million tourists in collectiveacommodation (7,2 foreign) 39,6 million overnights in collective acommodation (20,5 foreign) (Indicators of direct impact according to WTTC.) • 4. 1. 2020 • 16

  17. ČCCR – CzechTourism • Vinohradská 46, • 120 41 Praha 2 • tel. +420 221 580 111 • otava@czechtourism.cz • www.czechtourism.cz • Jan Otava • Marketing Research Department

  18. www.czechtourism.cz

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