Possible Section Headers • Executive Summary • Problem • Solution • Target Market • SWOT Analysis • Market Analysis • Product Description • Mockups • Implementation Plan • Financials • Projections • Future Plans • Company Summary • Work Cited
Descriptions Executive Summary • Summarizes your entire plan • Concise and to the point • Most important part of your business plan • Write this section last! Problem • Self-explanatory, just describe the problem that you’re addressing Solution • What does your app do to provide a solution to the problem? • Address “why mobile?” question!
Descriptions Target Market • Who is your customer? • Consider: • Economic factors (ex. Average income) • Geographic factors (ex. Cupertino is suburban city) • Demographic factors (ex. 20% of people are 10-20 years old) • Socioeconomic factors (ex. Good schools-> more high income families with children -> kids with money to spend)
Descriptions SWOT Analysis • Strengths of your app that give you an advantage over other sites/apps • Weaknesses that place you at a disadvantage (but make sure your app still sounds attractive! You’re asking VC’s for $$!) • Opportunities that you could use to your advantage • Threats, or external elements that could provide a problem for your app (like competitors!)
Descriptions Market Analysis • What does the industry look like? • What options do your potential users have? Other apps, internet sites, things on paper, physical stores, etc. Product Description • Your app!!! Mockups • Screenshots of app (emulator)
Descriptions Implementation Plan • What are you planning to add to your app prototype? • How will you reach out and advertise to customers? • What is the timeline for your events? Financials • How much will it cost to get your app on the market? Budget!\ • How will you make money? • How much money will you make (revenue) and what will your profit (revenue –costs) be? • What is your expected return on investment? • ROI = (Profit – Cost) Cost
Descriptions Projections • How many customers will you have after 6 months? 1 year? 5 years? • How much money are you going to make? Future Plans • What do you plan to add to your app later? • Will you expand your target market? Add different features? Extend your app to a different platform, such as the iPhone? • The goal is to win the $10,000 for development, so let the VC’s know what you plan to do with this money.
Descriptions Company Summary • If you win, you’ll get $10,000 to put your app up on the market. Why should they give the money to you? • To win, the judges should believe in you and your ideas! Work Cited • Self-explanatory, just keep track of your sources as you go along!