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Explore coding techniques in NVIVO to analyze and categorize data effectively. Learn to identify patterns, name codes, and gain insights for informed decision-making. Develop key concepts and deepen understanding of your data.
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Overview • Discover strategies for seeing and naming concepts and categories in your data • Read, reflect, link and store ideas • Use annotations, memos and nodes • Begin to visualize ideas or patterns of events
Goals for Working With Data • Get a “rounded perspective” on your data • Strive to develop working concepts • Why is this important? • Where will the ideas take me? • May reflect in how you name nodes or write memos • Lay the foundation for key themes • Identify patterns in the data
Gain a Perspective on the Text • Reading and Thinking • Using Memos • Using Tables • Annotating (The Comments Field?) • Marking and Linking • Hyperlinks (Things You Can’t Download or Include) • “See Also Links” (Text) • Great table on pg 65 of Bazeley
Building Knowledge of the Data: Coding • Raw data reflect “the undigested complexity of reality” (Patton, 2002) • Codes are a way of classifying and tagging text (or indexing it) for later retrieval • Connects data to ideas, and the ideas back to the data (facilitates data retention, not data reduction) • Codes also form the initial patterns of association and help identify relevant concepts and linkages
Approaches to Coding • Splitters: maximize differences between text passages looking for fine-grained themes • Lumpers: minimize differences between passages looking for overarching themes • “Have a bet each way”: A little of each
For the Lumpers • Broad-brush/bucket coding: Allows for text sorting and coding from within the program • Get the broad view • Identify relevant text • “Park” the text you don’t want to think about yet… • Identify sequences • Complete preliminary analysis • Sort answers according to the questions • Code the backdrop for the main issues
For the Splitters • Coding detail • Uses the software to merge nodes or create tree nodes • Detailed, slow exploration of the text • Line-by-line coding • Reading between the lines • Break open the text • This “microanalysis” creates an awareness of the richness of the available data • Focuses your efforts on the text, not on preconceived notions; helps to identify patterns
Fracturing or Slicing Data • Multiple nodes can be used to code a passage of text • Resolves the data into its constituent components • Ask: • What conditions might relate to an initial code? • What interactions might exist? • What strategies or consequences can be related? • All about opening up the data (use memos to capture) • Use descriptions or properties to enable coding queries • Helps to avoid repetitive nodes Look at each passage for what action is occurring, and who or what is the source of that action…
Strategies for ID’ing and Naming Codes • Issues with your text: • Something is happening in a particular setting at a particular time • Particular groups or people are involved, with their own beliefs or background • Consequences arise from these issues • Dealing with this in NVIVO • Code each “component” separately—use multiple codes for the same passage of text • Store concepts, codes, components, or categories in a Node
Seeing As… • Need to avoid being sidetracked • Look at your data: • Identify what’s interesting…highlight that passage • Ask why it’s interesting (can the code come from this?) • Why am I interested in this passage? Does it lead to a concept or a node? • Memo the process
A Priori Coding • Some come to coding with a list of concepts in mind • Extensive literature review • Prior experience • Strong theoretical background • Having this list can be beneficial, especially in a time crunch; however, it can also confine the text
In Vivo Coding • Using the actual words from the text/source to determine a code • The actual expressions of the participants • Look for local terms • Use the language of the participants to label the concepts • Can be done directly in NVIVO
Repetitions/Regularities • Anything that’s important will come up again • People repeat ideas that have significance for them
Ask Questions to Develop Codes • Who, what, when, why, how, how much, what if, what for, with what results… • What actions or interactions are occurring? • What strategies are being applied? • Under what conditions? • With what consequences? These all can help develop codes…
Compare and Contrast • Compare two segments of text • How are they similar? How are they different? • Do these differences or similarities construe a dimension worth exploring, or a variable running through the narrative?
Record Narrative Structure and Mechanisms • Watch how things are said… • How is the response structured? • Things to watch for: • Transitions/turning points • Inconsistencies, silences, omissions • Use of metaphors and analogies • Repetitive phrases • Although there is “narrative analysis”, doing these steps can help clarify the data and lead to possible codes
Storing Codes in Nodes • Nodes: points at which concepts could branch out into sub-concepts or dimensions • NVIVO nodes only refer to the source document, they don’t replicate the data • The source remains intact • Information about the source is always maintained • Always possible to view the passage in its original context • Passages can be coded in multiple nodes without losing data integrity
Nodes • Free Nodes • Parent Nodes • Trees • Stores coding • Sometimes used for organizational purposes
Other Thoughts on Coding in NVIVO • Adding coding: It’s always possible to go back and add more • Automating coding: The software will do this based on a number of source parameters • Text headings • Standard questions • Heading levels