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The GREAT campaign, executed by Goviral, aimed to position Great Britain as a top tourist destination, driving traffic to Visit Britain’s website. Utilizing innovative technology, Goviral crafted the first city-targeted campaign, achieving over 1.8 million views across 14 global cities. Key markets included the US, Germany, India, and Brazil, delivering an impressive 109.43% of the target at the city level. Editorial placements in prestigious outlets resulted in high engagement, with 3.4 million video views and a landing page CTR of 5.58%. The campaign showed great success, surpassing industry standards.
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Visit Britain case study Campaign Objective: GREAT To promote Great Britain as a tourist destination and encourage viewers to visit as well as drive users to the Visit Britain website. goviral Solution • goviral adapted its technology to deliver the industry's first city-targeted campaign resulting in1,830,416 views across 14 cities worldwide. • Leveraging its global network andoffices, goviral was able to fully optimise the technology and reach potential customers at a local level, as well as by country. Key territories included the US, Germany, India and Brazil and goviraldelivered 109.43% of the target at a city level, and with over-delivery 200% at a country level. • Key editorial placements: Indian Vouge, Conde’Nast Travel and Time Out Australia - engagement levels surpassed the industry standard of 42% with an average view to end rate of 75% • Results • 3.4m video views • High engagement of 74.33% VTE • 1,830,416 viewers clicked to play the video in target cities • Landing page 5.58% CTR • 91% Free over-delivery on country
