1 / 13

Public Broadcasting

Public Broadcasting. Trends from Ireland Helen Shaw – Athena Media September 10 th SABC. Commercial but public…. RTE began as state radio in 1926 From day one carried advertisement By 1961 RTE had become a public broadcasting company with both radio and TV

boyce
Télécharger la présentation

Public Broadcasting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media September 10th SABC

  2. Commercial but public…. • RTE began as state radio in 1926 • From day one carried advertisement • By 1961 RTE had become a public broadcasting company with both radio and TV • Today it has 50:50 commercial and public funding from the TV licence fee • Supporting 4 national 24/7 radio stations and 2 TV stations

  3. Revenue: survival and independence • Irish TV licence fee increased by 20% end of 2002 following long campaign by RTE • Annual TV licence is now E 152 a year • RTE budget is over E300 million • 4 million population • RTE remains the most commercially funded public broadcaster in Europe

  4. Public broadcasters+ commercial revenue [1 Sources: Broadcasters’ annual reports and Oliver and Ohlbaum Associates (2004)[1]

  5. The battle for funding…. • The Broadcasting Forum – 2002 • TV licence fee increase came with change • Audience Council – public participation • RTE Public Charter – issued mid 2004 • RTE’s annual public commitments • transparency and accountability audit

  6. Challenges….. • Dutch model – return to exchequer • Portugal – low audiences/elite output • BBC – mass audiences, broad and wide reach based on Charter • BBC sees fragility of TV licence fee in fragmented digital media environment • How can public be asked to pay a tax on TV sets when many now get content direct from satellite – what is the justification?

  7. Radio

  8. Share of TV market under 35s Increased no. of digital homes World Cup 2002 Deal with Warner Broswill increase movies

  9. Emerging model • Public media content creates social, democratic and political value • Dual funded with public safeguards • TV licence may be replaced by public content tax • This public content income may be shared on the basis of content criteria • The Broadcasting Fund - ACCESS

  10. Challenges • Public media content fund requires public to trust public media – independence • Spreading public funds may spread content ideas but can weaken public structure • In a new media environment traditional thinking will prove a block – Danes leading on envisaging the future of content

  11. Managing the future of public media • Strengthen public accountability • Maintain political independence • Think content not medium • Put public ethos before commerce • Public broadcasting should be popular…but distinctive • Quality and innovation defines

  12. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media September 10th SABC

  13. Public Broadcasting Trends from Ireland Helen Shaw – Athena Media 10/9/04 SABC - Johannesburg

More Related