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Building Legislator Support for Public Broadcasting. NETA Management Resources Council Webinar April 21, 2014 3pm ET. Patrick Butler. President & CEO Association of Public Television Stations. Political Environment. Several very challenging years for public broadcasting funding
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Building Legislator Support for Public Broadcasting NETA Management Resources Council Webinar April 21, 2014 3pm ET
Patrick Butler President & CEO Association of Public Television Stations
Political Environment • Several very challenging years for public broadcasting funding • Fiscal limitations continue, but the tide is turning • Recent progress at both state and federal level
Making the Case:Public Service Media Messaging Public Safety Education Citizenship
State Funding Success • Florida • funding for public broadcasting went from zero in 2011 to $7.4 million today. • Indiana • Funding included in Governor’s budget • Alabama • 27% increase over last year’s funding for Alabama Public Television.
Kate Riley Director Government Relations Association of Public Television Stations
Federal Funding Success • Restored most funding lost in sequester of FY13 • Maintained near level funding during difficult fiscal environment • Rebuilding Bipartisan Support • Public Broadcasting Caucus • Appropriations Letters
Making the Case:Public Service Media Messaging Public Safety Education Citizenship
Federal Request Summary • FY 2015 Funding Requests: • $445 million for CPB in FY 2017 • $27.3 million for Ready to Learn • $2 million for Rural Digital • Restoration of critical infrastructure funding
Public Broadcasting Funding = Essential Services • Early Childhood – Adult Learning • Ready To Learn • Learning Media • Job Training • GED Prep • Virtual High Schools • Financial Literacy Education
Public Broadcasting Funding = Essential Services • DEAS • Local Datacasting for First Responders • Weather Alerts • Amber Alerts Public Safety
Public Broadcasting Funding = Essential Services • C-SPAN Style Coverage • Candidate Debates • Public Affairs • Local History/Culture Citizenship
Local Services = Critical Impact Infrastructure = Backbone for Services
Best Practices to Build Support • Develop relationships with legislators and staff • Periodic, personalized updates • Meet with lawmakers in DC, State Capitol and local offices • Invite legislators and staff to participate in station events/photo ops
Best Practices to Build Support • Quantify the value of station services to demonstrate return on investment.
Best Practices to Build Support • Engage your influential supporters to expand support in their networks & with lawmakers • Board Members, volunteers & donors
Cait Beroza Advocacy & Social Media Manager Association of Public Television Stations
Leadership Council • Network of high-level public broadcasting ambassadors • Help tell public broadcasting’s story of essential public service to many audiences • Nominated by their local stations • Constantly communicate local station value • Meet on monthly conference calls
Station Grassroots Advocacy Campaign Take a stand for the local stations and programs you love.
Protect My Public Media Co-Managed by APTS and NPR
New Website www.protectmypublicmedia.org
Sign Up For Updates www.protectmypublicmedia.org
Sign Up For Updates www.protectmypublicmedia.org
Engaging Our Advocates • Over25,000 e-mails were sent to Congress in less than a week.
Social Media Facebook www.facebook.com/ProtectMyPublicMedia Over204,110likes Twitter www.twitter.com/mypublicmedia Over4,780followers
Mister Rogers Day Take a Photo in Your Mister Rogers Sweater Mister Rogers Testifies Before CongressMay 2, 1969
Our Network Grows • In early 2011, 200,000 advocates signed up. • Now, nearly 430,000 advocates are signed up. • In total, over 645,000 emails have been sent to Congress in support of public media.
Engaging With Protect My Public Media Facebook I love public media because Submit a Testimonial Station Event Blog Twitter