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Libraries on the Web : We Have Always Been Here

Libraries on the Web : We Have Always Been Here. “Till the Great Society is converted into a Great Community, the Public will remain in eclipse. Communication alone can create a great community.”. John Dewey. (As quoted by Stuart Ewen, in his book PR!).

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Libraries on the Web : We Have Always Been Here

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  1. Libraries on the Web : We Have Always Been Here

  2. “Till the Great Society is converted into a Great Community, the Public will remain in eclipse. Communication alone can create a great community.” John Dewey (As quoted by Stuart Ewen, in his book PR!)

  3. A web site is an organizational publication designed to offer: • Information • Services • Content to local and remote users.

  4. Information: • Who are you? • Where are you? • Where do you come from? • What do you do? • For whom do you do it? • How did you get there? What publications already exist? What can be digital?

  5. A Library Web Site can function As an electronic branch Of the host organization.

  6. Services: What is the service philosophy, and, how does technology improve it? • What is available “brick & mortar”? • What can be replicated on the web? • What can be improved on the web?

  7. Content: • What knowledge is unique to you? • What material can originate with you? • Who cares about it? • Why, or • why not?

  8. An electronic library can move Beyond simple warehousing and delivering Of resources By engaging in the active communication of knowledge.

  9. Users, Clients, Patrons: • Who is your Public? • Who knows you already? • Who doesn’t? • Who claims you? • Who thinks they can’t? • Do you agree? • Disagree? • Who really can’t?

  10. Promotion: • An active strategy of communicating: • significant information • relevant service,or • enlightening content • to a particular population.

  11. Agenda: What do you want to communicate To whom? And why?

  12. Process: • List the objectives, desired outcomes • Identify the tools/ resources • Materials • Personnel • Hardware • Select ONE! • Map it out • Carry it out • Evaluate it

  13. Examples: • Chicago Public Library • Denver Public Library

  14. What do you havethat matters ?Be specific …Be generous …Be attractive, too!

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