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Analyzing Social Media Success: A Guide to Metrics

In this blog post, we explore the effectiveness of social media posts by comparing quantitative and qualitative metrics. Discover which types of posts drive greater engagement and reach, as we analyze likes, shares, comments, and overall audience interaction. Using tools like Google Analytics and Facebook Insights, we provide insights into key performance indicators, helping you understand which strategies work best on various platforms. Join the conversation as we discuss real-world examples and takeaways from the metrics collected.

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Analyzing Social Media Success: A Guide to Metrics

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  1. Social Media

  2. Eric MartinVision Maker MediaInteractive Media Specialistvisionmakermedia.org/blogs/eric eric.martin@unl.edu linkedin.com/in/emartin11 @martineric visionmakermedia.org/interact/social-media-links bit.ly/vmmsocial

  3. Nia NielsenCornerstone Print & MarketingDirector of Marketingnia.nielsen@gmail.com linkedin.com/in/nianielsen @nianielsen

  4. Which Post Was More Successful? A B

  5. Which Post Was More Successful? Likes: 16 Comments: 0 Shares: 19Reach: 1,600+ Likes: 76 Comments: 6 Shares: 176 Reach: 17,000+

  6. The Big Picture

  7. Metric Mapping

  8. Quantitative Metrics (Examples) • Number of click-throughs for shared links (HootSuite, Google URL Builder) • Percentage of referrals to the Vision Maker Media sites (Google Analytics) • Page and Post Likes (Facebook Insights, YouTube) • Post Reach, Clicks and Engagement (Facebook Insights) • Weekly Total Reach (Facebook Insights / weekly admin e-mail) • “Talking About This” (Facebook page) • Video Views (Facebook Insights, YouTube, Vimeo, blip.tv statistics) • Number of Followers (Facebook, tumblr, twitter, YouTube, Pinterest) • Number of shares of newsletters (ConstantContact)

  9. Qualitative Metrics (Examples) • Comments & Wall Posts (Facebook, YouTube, Blog Posts) • @mentions & #FF (twitter, HootSuite) • Sentiment (positive, negative, neutral) (socialmention) • Demographics (Age, Gender, Country, City, Language, etc.) (Facebook, YouTube, Twtrland, Hootsuite, Private Social Network) • Online video viewing habits and engagement (YouTube Overall and Individual Video Insights – HotSpots, Average Time Spent Watching, Etc.)

  10. Vision Maker Media Metric Maps (Sample)

  11. Open Forum

  12. Take Aways

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