1. utility symbolism personalisation lifestyle

2. Print advert genre Image including product Slogan Logo Tagline – connects to image

3. Image including product slogan tagline logo

4. monosyllables Rhetoric – identify the devices in the image assonance assonance pun assonance alliteration rhyme alliteration assonance alliteration

5. Rhetoric: pronouns repetition/Alliteration/assonance harsh/soft sounds ellipses/suppression pun rhythm

6. pronouns You

7. We inclusive includes the audience - presumes agreement exclusive ‘personalises huge and impersonal companies’ Myers Words in Ads, p.82

8. Repetition of key words

9. Alliteration Repetition of sound at the beginning of words in close proximity

10. Assonance Repetition of vowel sound within words in close proximity

11. Harsh sounds harsh sounds soft sounds Harsh: a b c d e f g I k n o p t Soft: a c e g h I j l m o q r s u v w x y z

12. Pun A word with 2 or more meanings Rose Miss Sink Left

13. ellipses -something missing that should be there suspension - holding back part of the message until later

14. Rhythm Beat monosyllables - one beat

15. The Mower • The mower stalled, twice; kneeling, I foundA hedgehog jammed up against the blades,Killed. It had been in the long grass.I had seen it before, and even fed it, once.Now I had mauled its unobtrusive worldUnmendably. Burial was no help:Next morning I got up and it did not.The first day after a death, the new absenceIs always the same; we should be carefulOf each other, we should be kindWhile there is still time.

16. The Mower • The mower stalled, twice; kneeling, I foundA hedgehog jammed up against the blades,Killed.It had been in the long grass.I had seen it before, and even fed it, once.Now I had mauled itsunobtrusive worldUnmendably. Burial was no help:Next morning I got up and it did not.The first day after a death, the new absenceIs always the same; we should be carefulOf each other, we should be kindWhile there is still time.

17. BREATHE. AROMA THAT SOFTLY, SUBTLY CATCHES THE ATTENTION, THEN CHARMS INTO WILFUL SUBMISSION. A BEWITCHING KISS OF FLAVOUR, BORN TO A GENTLE ARABICA BEAN. COFFEE THAT COULD ONLY EVER COME FROM THE HEART OF COLOMBIA. AND THE SOUL OF NESCAFE. For people who truly, madly, deeply love coffee.

18. BREATHE. AROMA THAT SOFTLY, SUBTLY CATCHES THE ATTENTION, THEN CHARMS INTO WILFUL SUBMISSION. A BEWITCHING KISS OF FLAVOUR, BORN TO A GENTLE ARABICA BEAN. COFFEE THAT COULD ONLY EVER COME FROM THE HEART OF COLOMBIA. AND THE SOUL OF NESCAFE. For people who truly, madly, deeplylovecoffee.

19. Lettering size angle font

20. size

21. angle

22. font

25. LOVE/SEX DANGER HOT STOP

26. EVIL DEATH SOLVENCY STRONG

27. ENVY NATURAL ENVIRONMENTALLY FRIENDLY NAIVE