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The European Arena

The European Arena. Jos de Lange Media Cybernetics. Picture Colloseum. Maps of Europe through history. United States of Europe? . Every country/region has it’s own strong links into history Different laws/constitutions Different Languages East / West economic divide

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The European Arena

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  1. The European Arena Jos de Lange Media Cybernetics • Picture Colloseum

  2. Maps of Europe through history

  3. United States of Europe? • Every country/region has it’s own strong links into history • Different laws/constitutions • Different Languages • East / West economic divide • North / South cultural divide

  4. Factors Influencing Europe to date • Fall of the Wall • Introduction Euro (and it’s exchange rate) • EU expansion to the East • Controlled inflation • Social Systems

  5. Pop: 457 mln GDP/cap 26k Pop: 293 mln GDP/Cap: 38k Pop: 127 mln Gdp/cap: 28k

  6. GDP

  7. GDP

  8. Difference Americans and European • European needs discussions before decision • European work based on consensus and compromise • Personal relationships more important then product

  9. Head Quarters

  10. Roper Industries Offices

  11. General Issues with interantional distribution from the USA • Cultural differences • Language • Virtual sales/support teams • Reliability on individual relationships • Us – Them threat • Allocation profit

  12. Strengths in Europe • Knowledge Region • Big internal economy • Mature and developing markets together • Roper • Strong sales force • Local presence with good relationship management

  13. Weakness in Europe • Currency fluctuations • Slow growth economy • Roper • Major competition base especially in Life Science (cameras, software, microscopy) • No microscope alliance • Confusing Dealer Channel vs Direct Sales • No Roper Ind marketing direction/offices

  14. Opportunities in Europe • East Europe • Research market • Roper • Collaboration in distribution channels • Expansion Shared sales force • Photometrics & Princeton • Media Cybernetics & Qimaging • Photometrics & Qimaging • OEM

  15. Threats in Europe • Slow down Economy • Instable social system (aging population) • Roper • East European Competition • Camera/Software alliances in the microscopy channel

  16. Conclusions • World wide strategies with European adjustments • Be represented and viewed as European company in Europe (establish Roper Ind Headquarters) • Optimizing and developing collaborations between synergies of companies/products

  17. Picture Arche de Thriomph

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