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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology. Welcome!. Today’s Agenda. Startup Process Ideas Market Research Business Models Next Class. Presentations. Your Final Idea Value Proposition and Customers Market Opportunity. Startup Process. Game design process. Idea. Research.

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Entrepreneurship in Entertainment Technology

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  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s Agenda • Startup Process • Ideas • Market Research • Business Models • Next Class

  3. Presentations • Your Final Idea • Value Proposition and Customers • Market Opportunity

  4. Startup Process

  5. Game design process Idea Research Prototype Execute

  6. Startupdesign process “Pivot” Business Model Idea Research Execute

  7. Startupdesign process Business Model Idea Research Execute

  8. “There is no market for ideas.” • - Tim Ferriss

  9. “As long as I listen to my customers, I never need to have another original idea.” • - Niel Robertson

  10. Share Your Ideas!

  11. Where do ideas come from? • Your passion • Your expertise • How the world is changing • Observation

  12. First ideas • email list of events • network server for the home • cryptographic storage for Palm Pilot • feature in a game

  13. Evaluating Ideas • Who is your customer? • Why would they choose your product? • Can the product be monetized?

  14. Startupdesign process Business Model Idea Research Execute

  15. Hypothesis:Customers &Market OPPORTUNITY

  16. Steve Blank’sFour Steps to the Epiphany Search Execution Customer Discovery Customer Validation Customer Creation Company Building

  17. Evaluating Market Opportunities • Market type • Market size • Competition

  18. Market Type

  19. What type of market? • New market, new product, or new segment? • Mass or niche? • Protean – Morphing controller • DreamRiver – Zombie Pets • Cynl Studios – D-Jesture • Captiv8te Entertainment – Game engine • Gamecomm – GitHub for games

  20. Estimating Market Size Top Down Bottom Up

  21. Finding good data

  22. Market size? • Protean – Morphing controller • DreamRiver – Zombie Pets • Cynl Studios – D-Jesture • Captiv8te Entertainment – Game engine • Gamecomm – GitHub for games

  23. Competition • Direct Competition • Indirect Competition

  24. Value Proposition

  25. Evaluating ideas SUBTRACTIVE REDUCE PAIN • ADDITIVE • CREATE or ADD VALUE

  26. Maslow’s Hierarchy of needs

  27. Manfred Max-Neef Fundamental Human Needs

  28. Value Proposition Examples

  29. Additive or Subtractive?Value Proposition? • Protean – Morphing controller • DreamRiver – Zombie Pets • Cynl Studios – D-Jesture • Captiv8te Entertainment – Game engine • Gamecomm – GitHub for games

  30. Startupdesign process Business Model Idea Research Execute

  31. Business model canvas

  32. Next Class

  33. Presentations • Your Final Idea • From the Business Model Canvas – your “Market Model”: • Value Proposition • Customer Segments • Channels • Revenue Streams • Market Opportunity • Estimate the market size for your product • Dollars • Customers • Direct and Indirect Competition

  34. Resources

  35. Resources • Pages 1-60 in “Do More Faster” – Theme 1: Idea and Vision • Slide presentation: steveblank.com/2010/11/15/creating-startup-success-customer-development-business-model-design/ • Book – “Business Model Generation” www.businessmodelgeneration.com/ www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

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