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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology. Welcome!. Today’s Agenda. Entrepreneurs Why Start a Company Vision Teams Next Class Resources. entrepreneurs. Definition through examples. entrepreneurs. Responsibility Risk Inspiration Passion. Why start a company.

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Entrepreneurship in Entertainment Technology

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  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s Agenda • Entrepreneurs • Why Start a Company • Vision • Teams • Next Class • Resources

  3. entrepreneurs • Definition through examples

  4. entrepreneurs • Responsibility • Risk • Inspiration • Passion

  5. Why start a company

  6. Why not start a company

  7. - Eric Ries

  8. “Failure is not an option.”

  9. Failure – the upside • “Fail Powerfully” • - Michael John

  10. Failure – the downside • “It sucks” • - Carl Rosendahl

  11. entrepreneurs • Responsibility • Risk • Inspiration • Passion

  12. Inspiration

  13. Vision • Your reason for starting a company • has to be the • Inspiration • for everyone else to join you

  14. Vision Reason for Existing Specific Goal

  15. Core Purpose Examples • Disney • Make people happy

  16. Core Purpose Examples • Zynga • Connect people through games

  17. Core Purpose Examples • Unity • Democratize game development • and enable everyone to create • rich interactive 3D content

  18. Core Purpose Examples • Facebook • Give people the power to share • and make the world more open and connected

  19. BHAG Examples

  20. BHAG Examples • PDI • Create fully computer animated feature films

  21. BHAG Examples • Zynga • “I want the dog, our dog icon, which was originally my dog Zynga, I want that icon, that brand, to be what I call a dial tone for play. I want it to be more recognizable than a Nike swoosh and mean something to you. If you see that on a game, it means it's social, it means that it's going to give you back more than what you put into it.”

  22. BHAG Examples • DreamWorks • DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults. DreamWorks DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

  23. BHAG Examples • Pixar • Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. Pixar Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

  24. BHAG Examples • EA • In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

  25. BHAG Examples • Intel • This decade we will create and extend computing technology • to connect and enrich the lives of every person on Earth.

  26. Teams

  27. Teams • Albert G., Nathan B., Yang • Albert T., Meng • Cheng, Nate L. • Emmanuel, Michael • Mohit, Star

  28. Next Class

  29. What to expect • Team Presentations and Feedback • Discussion on Today’s Topics

  30. Team Presentations • Audience • Content • Format

  31. audience • Angel Investors

  32. Presentation Content • Your Team • Your Vision • How You Will Accomplish Your Vision • Three Product Ideas

  33. Presentation Format • NO • BULLET • POINTS

  34. Presentation Format • THREE • WORDS • MAX

  35. Presentation format • Except on your Vision slide, • where you can write out the whole thing. • Pithily.

  36. Resources

  37. Resources • www.onstartups.com • @dharmesh on Twitter – onStartups.com • www.startuplessonslearned.com/ • @ericries on Twitter • www.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read: • What To Look For In A Business Co-Founder • What To Look For In A Technical Co-Founder • www.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’ • www.hbr.org – Harvard Business Review

  38. Homework • Prepare your team presentation

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