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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology. Welcome!. Today’s Agenda. Startup Process Ideas Business Models Market Research Next Class Resources. Presentations. Your Final Idea Market Research Market Opportunity. Startup Process. Game design process. Idea. Research.

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Entrepreneurship in Entertainment Technology

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  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s Agenda • Startup Process • Ideas • Business Models • Market Research • Next Class • Resources

  3. Presentations • Your Final Idea • Market Research • Market Opportunity

  4. Startup Process

  5. Game design process Idea Research Prototype Execute

  6. Startupdesign process Idea Research Model Execute

  7. ideas

  8. “There is no market for ideas.” • - Tim Ferriss

  9. “As long as I listen to my customers, I never need to have another original idea.” • - Niel Robertson

  10. First ideas • email list of events • moderated list of links • network server for the home • cryptographic storage on a Palm Pilot • feature in a game • web consulting company

  11. Evaluating ideas • ADDITIVE • or • SUBTRACTIVE

  12. Additive ideas • CREATE VALUE • or • ADD VALUE

  13. Subtractive ideas • REDUCE PAIN

  14. Additive or subtractive? • Indie Connect – community of indie game developers • Brain Straw – sell your talent • Living+ – pet rental • Solip/Nan – caricature design studio • Lines Open – parking space app

  15. Presentations • Your Final Idea • Market Research • Market Opportunity

  16. Business Models

  17. Startupdesign process Idea Research Model Execute

  18. Four steps to epiphany Search Execution Customer Discovery Customer Validation Customer Creation Company Building

  19. Business model canvas

  20. Presentations • Your Final Idea • From the Business Model Canvas: Value Proposition Customer Segments Channels Revenue Streams • Market Opportunity

  21. Market research

  22. Evaluating Market Opportunities • Market type • Market size • Competition

  23. What type of market? • New market, new product, or new segment? • Mass or niche? • Indie Connect – community of indie game developers • Brain Straw – sell your talent • Living+ – pet rental • Solip/Nan – caricature design studio • Lines Open – parking space app

  24. Market size

  25. Market size

  26. Market size

  27. Finding good data • socialbakers.com • blog.nielsen.com/us/en/ • company websites • …

  28. Market size? • Indie Connect – community of indie game developers • Brain Straw – sell your talent • Living+ – pet rental • Solip/Nan – caricature design studio • Lines Open – parking space app

  29. Next Class

  30. Presentations • Your Final Idea • From the Business Model Canvas: Value Proposition Customer Segments Channels Revenue Streams • Market Opportunity • Estimate the market size for your product

  31. Resources

  32. Resources • Pages 1-60 in “Do More Faster” – Theme 1: Idea and Vision • Slide presentation: steveblank.com/2010/11/15/creating-startup-success-customer-development-business-model-design/ • Book – “Business Model Generation” www.businessmodelgeneration.com/ www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

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