Social media 101

1. Social media 101

2. Jessica Vega Hillsborough County Public Schools Communications and Marketing Specialist

3. By now, you have heard how valuable, even essential, social media can be. But it can be a bit daunting to figure out where to begin and what to post on which social network! Whether you are completely new to social media or looking to join additional social networks, this session will take you through the basics and will cover best practices and tips for some of the social networks. @mzvegaEugene

4. AGENDA • Facebook

6. What is social media?

9. Social media is a general term used for any interactive digital technology. • Facebook • Twitter • Instagram • Linkedin • YouTube • And so much more!

10. Social media explained with a cup of joe

11. What Are The Real Benefits Of Social Media?

12. Social media 101 Do’s of Social Media Determine your audience and goals! Select a social media platform (Facebook, Twitter, etc.).that best meets those goals Tell you story by using PHOTOS!!!!

13. Twitter Basics @hcpsschoolbus

14. Twitter: What’s the Big deal? Important lingo to know: • Twitter is a global platform for users to share thoughts, news, ideas, jokes in 280 characters or less. • Users can “follow” each other to keep tabs on people • “Trends” occur when people tweet about the same topic or join in on a larger conversation using hashtags (more on that later…) • Everything on Twitter is public unless you “protect” your tweets Tweet Retweet Feed Handle Mention Direct Message (DM) Hashtag (#)

15. Ready to join twitterverse?

16. instagram @Hillsboroughsch

17. instagram: What’s the Big deal? Insta tips • Like a huge, collaborative photo album, Instagram is the perfect social network for sharing and viewing photos and videos. You can find photos on almost any topic and add your own to the collection by tagging them with keywords. • In a survey of more than 2,500 micro-influencers (mid-sized social media users with a large following of daily engaged users), 60 percent thought Instagram was the best overall platform for engagement. • 90% of users are under the age of 35 Tell your story with action shot photos. Post 2 to 3 times a day if post is relevant Use hashtags to gain followers. #selfie #nofilter #TBT (throwback Thursday)

18. linkedin @teachintampa

19. linkedin: The Professional Playground For Professional Connections • Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. • 300+million members • Set-up your free profile (there are paid options as well). • Select a “professional” color photo of you looking direct to camera. Creativity can work, but can also backfire. • Complete your personal profile thoroughly and honestly – this is your online resume. • Connect to all your past and current contacts. • Reach out to your contacts from time to time or endorse their skills. • Participate in groups.

20. Remember Think before you Post/comment

21. Still not sure…

22. https://www.skyward.com/discover/blog/skyward-blogs/skyward-executive-blog/april-2017/8-top-school-district-social-media-accountshttps://www.skyward.com/discover/blog/skyward-blogs/skyward-executive-blog/april-2017/8-top-school-district-social-media-accounts Good Examples

23. Social Media etiquette WaterLoo Schools https://www.youtube.com/watch?v=I6QTrUU3ldY

24. https://www.youtube.com/watch?v=u0lk3tremKM

25. Social media policyEssential to check your district’s guidelines before you start Employee Use of Social Media Networks This policy addresses the use of public social media networks and applications by district employees, including but not limited to: social networks, web blogs, personal websites, online forums and all other forms of social media.

26. Social Media Etiquette

27. Questions? @mzVEGAEugene