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ENGR101/HUM 200: Technology and Society. November 10, 2005. Agenda. Discussion of change to syllabus schedule Next unit exam on Tuesday 11/22 Review of mid-quarter evaluation Go over Data Collection assignment Exam results
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ENGR101/HUM 200: Technology and Society November 10, 2005
Agenda • Discussion of change to syllabus schedule • Next unit exam on Tuesday 11/22 • Review of mid-quarter evaluation • Go over Data Collection assignment • Exam results • Lecture: “Would you chip your pet? Would you chip your child? Would you chip yourself?”
Mid-quarter Evaluation • Readings • Triage! • Review session • Goals of review sessions
Introduction to RFID • Method of identification • Tag and Reader • Tag holds information • Reader draws information from the tag • Low cost, small size • Tracking device (stuff, people)
RFID • Radio Frequency Identification • Passive tags (retail uses) • Active tags • Broadcast/read range varies • Read only or read/write • Accuracy varies • Depends on other tags in area, material being tagged, speed of reading, etc.
RFID Systems • Tradeoffs: • Price • Size • Performance • Storage Tradeoffs???!?
Supply Chain Use of RFID • What is a supply chain? Getting stuff from Point A to Point B • Really, though, it goes from point A to point B to point C to point D and then to point E to F to G to H to…. • RFID vs. barcodes • Barcodes rely on people to do the scanning • RFID offers possibility for further optimization • Can identify the actual can of coke • Expiration dates, stolen or lost goods
Possible Privacy Concerns for Retail Use • Retailers tracking consumers’ purchases from one store to another • RFID tag scanning is invisible, so consumers might not know they have bought tagged goods • Tags may not (purposely or not) be deactivated • Potential misuse of collected data
Analogues • Loyalty cards • Frequent flyer programs • Hotel loyalty programs • Grocery store discount cards • E-Z Pass • OnStar • Tivo
What would make you feel better? • Ability to “kill” the tag yourself upon purchase • What would make you feel worse? • “Smart medicine cabinet” • If cell phones already surveil, what’s the big deal? • Who benefits from RFID? Consumer or business? • Why should I make the tradeoff in the first place?
Make it Better? • Naming! • “He who names it and frames it, claims it” (Ted Koppel) • Point-Counterpoint of Koppel and Roberti • Concerns about defining the pluses and minuses • Who defines when and how the tech works? • PR!
Would You Chip Your Pet? • Cost: $50 • HomeAgain! • In 20 years, over 30 million animals have been tagged • Tagging cattle since the 1980s, livestock since the 1940s • Cattle, salmon, housepets
Every month, 6000 lost pets are in the US are reunited with their owners! (It’s all in how you frame the story)
Would You Chip Your Child? • It’s a dangerous world • Vulnerability, risk • What constitutes a right to privacy? • What is privacy, anyway? • I’m not doing anything wrong, why should I care if you know where I am? If I do care, then it must be because I am doing something wrong
Brittan Elementary School • Kindergartners through 8th grade given id badges • Subset tracked live in test run • Tracking that students get on and off the school bus • Badge with photo, grade level, and name. And RFID tag • Readers installed at classroom doors and bathrooms • To ease taking attendance
Tracking Kids for Attendance • What makes a tradeoff worth it? • “A technology in search of a solution” • “Our children should never have been tagged like pieces of inventory or cattle”
Would You Chip Yourself? • Cost: $150 • Size: Grain of rice • Time: 20 minutes • Process: syringe, no stiches • VeriChip • Nightclubs in Barcelona
My Health is Priceless! • Health vs. privacy • Approved by the FDA in October 2004 for human use in the US (medical records)
Ongoing US Passport Debate • Embed biometrics or RFID tags in US Passports • Pros: security, efficiency, counterfeit protection • Cons: invisibility of scanners, privacy concerns, autonomy over releasing personal data, targeting Americans abroad (skimming)
What Are You Willing to Trade for a Chip? • What privacy would you sacrifice? • What autonomy would you sacrifice? • What control would you sacrifice? • How can technologies be developed to accommodate the concerns of privacy experts and the rights of individual citizens?
Next Week • Monday: Prof. Boriello • RFID background • Tuesday: Emma Rose • Prototyping (crucial info for Make It Better assignment!) • Wednesday: Prof. Boriello • Social issues and RFID • Thursday: Sunny Consalvo (Intel Research Center) • Privacy issues • Friday: Make It Better group meetings