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Analyzing the NRA's Campaign: Are Crazy Gun Enthusiasts Winning?

This project pitch delves into a SWOT analysis of the National Rifle Association (NRA), exploring whether their campaign strategies resonate with gun enthusiasts. Established in 1871, the NRA aims to promote marksmanship among hunters and soldiers, boasting a membership of 3 to 4.25 million. The organization faces challenges such as a polarizing public image and negative media coverage, especially in the wake of recent shootings. However, opportunities exist for mobilizing their large support base. This analysis seeks to propose a more reasonable discussion on gun control and enhance the NRA's image.

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Analyzing the NRA's Campaign: Are Crazy Gun Enthusiasts Winning?

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Presentation Transcript

  1. Spencer Jones Justin McCallister Alex Keating Josh Timm BTW Project Pitch

  2. SWOT Analysis for the NRA Crazy Gun Ethusiasts Is their campaign actually working? Defenders of Liberty

  3. NRA Background • Chartered in 1871 in New York • Created to improve marksmanship • Hunters and soldiers • Network and publications • Estimated membership between 3to4.25 million • Provides perks for members • Politics • Supported past restrictions on guns (pre 1975) • Currently oppose any additional legislation • 2nd amendment advocates

  4. Strengths Lots of Members Slightly favorable image Get’s lots of attention Powerful Lobby Very focused 2nd Amendment

  5. Weaknesses Polarizing campaign Pro-gun vs Anti-Gun Lots of negative press Recent shootings, protests Poor media image Powerful lobbying Seen as extreme

  6. Opportunities • Large membership base • Supporters to mobilize • Considerable media coverage • Avenue to gain more support • Lots of power/support in Congress • Can block gun control legislation

  7. Threats • Dianne Feinstein and the proposed “assault weapons ban” • Brady Campaign and it’s subsidiaries • Increasing number of protests • Disconnect with members • Media portrayal is poor • Shootings, protests being widely covered

  8. Our Proposal NrA Campaign Our Campaign Approach topic from hobby perspective Appeal to the social aspect Open up a more reasonable gun control discussion • Narrowly focused, polarized • Misses the point • Unwilling to negotiate • Poor media image

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