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Project Pitch

Project Pitch. Recent Campaigns. Limited marketing “Don’t buy” ads “I vote the environment” campaign Revenue is not the goal, awareness is. Issues with Campaign. Doesn’t reach younger demographic Not well known outside of current customers Recycling campaign not marketed.

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Project Pitch

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Presentation Transcript

  1. Project Pitch

  2. Recent Campaigns • Limited marketing • “Don’t buy” ads • “I vote the environment” campaign • Revenue is not the goal, awareness is

  3. Issues with Campaign • Doesn’t reach younger demographic • Not well known outside of current customers • Recycling campaign not marketed

  4. Current Target Market • Environmentalists • Active outdoors man • Campaign changing towards 7-18 year olds

  5. New Target Market • Addressing the 14-18 age range • 7-18 range is too diverse of an audience • Different interests and hobbies

  6. Our Proposal • Promote recycling centers • Advertise to younger demographic • T.V. commercial • Billboard

  7. Billboard • Location • Cheap and efficient

  8. Premise for Commercial • Client has no more use for clothing • Clothing is useful for someone else • Promotes Patagonia’s recycling program

  9. Commercial

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