1 / 6

Hill & Knowlton Looks for a New Knowledge Management System

Hill & Knowlton Looks for a New Knowledge Management System. Keith Zimmerman. Case Summary. H&K is a global public relations firm Headquartered in New York City 1,900 employees 68 offices 34 countries Old intranet system not helping the company Established new portal-type extranet

butterfly-nguyen
Télécharger la présentation

Hill & Knowlton Looks for a New Knowledge Management System

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hill & Knowlton Looks for a New Knowledge Management System Keith Zimmerman

  2. Case Summary • H&K is a global public relations firm • Headquartered in New York City • 1,900 employees • 68 offices • 34 countries • Old intranet system not helping the company • Established new portal-type extranet • Very effective today

  3. The Old Intranet System • Employees did not use it because… • Completely unorganized and hard to use • Data was outdated, inaccurate, and irrelevant • Staff biographies were outdated • Very important • Employees wanted one-stop shopping for all knowledge instead of having to visit several places

  4. The New Extranet System • Turned to Intraspect Software to organize and consolidate past project knowledge • Minimized impact when employees were replaced • Made it easier to bring new employees up to date • Organized and easily accessible for clients and employees • Captures three essential buckets of knowledge • Internal knowledge of H&K’s products and services • External knowledge such as industry news and forecasts • Client knowledge such as account activity and budgets • Uses incentives to increase system utilization • Bonuses, reputations, vacations, merchandise

  5. Conclusion • New system has boosted revenue • Annual sales up from $302.8 mil in 2000 to $350 in 2004 • Number of clients has grown exponentially • More organized and easy to use • Problem: Using incentives to increase use • May cause jealousy and unrest among employees • Some benefits not as attractive as others • This could be fatal to H&K

  6. Any Questions? www.hillandknowlton.com

More Related