1. November 3rd, 2011 TRADE OPPORTUNITIES IN SENEGAL SENEGAL INVESTMENT FORUM LONDON

2. Contents I.TRADE POLICY AT MULTILATERAL AND REGIONAL LEVELS II. FACILITATION OF FOREIGN TRADE PROCEDURES III. PREFERENTIAL BENEFITS IV. STRATEGIC INTERVENTION FRAMEWORK V. INTRODUCING ASEPEX

3. I. TRADE POLICY IN SENEGAL AT MULTILATERAL LEVEL • Stable and predictable trade environment with 100% consolidation of all tariff lines • No import licence or quantitative restriction • No direct subsidy to export

4. I. TRADE POLICY IN SENEGAL AT REGIONAL LEVEL • Member of a Customs Union since 2000  (UEMOA): implementation of a common external tariff with an 11.6% average for applied rates • Member of ECOWAS (15 countries): implementation of preferential tariffs within the subregion • Duty-free entry to a 250-million-consumer market (ECOWAS, UEMOA)

5. II.FACILITATION OF FOREIGN TRADE PROCEDURES • Economic regimes (temporary admission, industrial warehouses, storage warehouses, clearance for home use, etc) which, among other facilities, allow duty suspension arrangements for inputs. • Export Duty-free Businesses Status, incentive tax system (exemption from customs duty, VAT), facility on work legislation, foreign trade and exchange regulation, simplified customs clearance procedures, and waiver of guaranty for clearance operations…

6. II. FACILITATION OF FOREIGN TRADE PROCEDURES • Simplified and enhanced clearance procedures with the implementation of Mobile GAINDE System, that can be deployed on any environment. Most clearance operations are computerized; dematerialized clearance procedures, and reinforced post-clearance control • Setting up of a Computerized Risk Analysis System (SIAR) • Deployment of scanners to inspect risk containers  • 24/7 operation of port services in place since May 2008

7. III. PREFERENTIAL BENEFITS • Senegal benefits from key unilateral preferential agreements with duty-free entry and without quotas  • The All but Weapons Initiative: duty-free entry for all products  • US African Growth and Opportunity Act (AGOA): 6,500 products  

8. III. PREFERENTIAL BENEFITS • Japan’s GSP : 98% of tariff lines  • Canada’s General Preferential Tariff (GPT): All products except select agricultural produce such as dairy products, poultry and eggs. • Korea’s GSP: 5,600 products • China’s Special Preferential Tariff (SPT): 4,721 products • Turkey’s GSP: over 90% of tariff lines

9. IV. STRATEGIC INTERVENTION FRAMEWORK STRATEGIC INTERVENTION FRAMEWORK: STRADEX AND SCA • Objectives (STRADEX) • develop and promote exports • nurture export culture in SMBs • increase and widen range of SMB export offering • provide frame of reference for all promotional initiatives • streamline and reinforce efficiency of exports support system • develop storage and distribution physical facilities

10. IV. STRATEGIC INTERVENTION FRAMEWORK • Export Objectives (SCA) • consolidate Senegal’s competitive position in its traditional markets through better promotion of its products to extend access to markets • improve value chain management and logistics to supply domestic and subregional markets • enhance advice and export partnerships to enter new growth markets  • take into account non-tariff standards and barriers to trade for sustainable integration into profitable international value chains • strengthen export initiatives

11. IV.STRATEGIC INTERVENTION FRAMEWORK MAJOR GROWTHSECTORS • agriculture and agribusiness • seaproducts and aquaculture • textile and clothingindustry • tourism, cultural sector, and arts and crafts • IT and teleservice For the United Kingdom in particular Potential export productsinclude agricultural produce (fruit and vegetables, groundnuts), seaproducts (crustaceans, fresh and frozenfish).

12. V. INTRODUCING ASEPEX ASEPEX: AN INTEGRATED EXPORT SERVICES PLATFORM FOR BUSINESSES, AIMED AT DEVELOPING AND PROMOTING EXPORTS

13. ASEPEX: PROMOTE ONGOING AND SUSTAINABLE DEVELOPMENT OF EXPORTS AND INCREASED DIVERSIFICATION OF EXPORTS • ISSUE OF CERTIFICATES OF ORIGIN • CREATION OF EXPORT HUBS • DEVELOPMENT OF MARKETING AND COMMUNICATION PRODUCTS AND SERVICES • PROMOTION IN FOREIGN MARKETS • FINANCIAL SUPPORT • EXPORT CAPACITY BUILDING FOR PRIVATE SECTOR OPERATORS • OFFER INFORMATION PRODUCTS AND SERVICES ON EXPORT MARKETS • OFFER ADVICE, EXPERTISE, AND SUPPORT SERVICES TO BUSINESSES • IMPROVEMENT OF EXPORT ENVIRONMENT

14. SERVICES PROVIDED BY ASEPEX TRAINING IN MARKETING FOR EXPORT  IN QUALITY, STANDARDS AND REQUIREMENTS  IN MARKETING TECHNIQUES FOR EXPORT TRADE PROMOTION GROWTH MARKET IDENTIFICATION THROUGH CANVASSING MISSIONS ABROAD STRATEGIC POSITIONING TRHOUGH ORGANISATION OF TRADE EVENTS FINANCIAL SUPPORT EXPORTS PROMOTION FUND TECHNICAL SUPPORT IMPROVEMENT OF EXPORT PRODUCTS QUALITY PRODUCT COMPLIANCE WITH INTERNATIONAL MARKET REQUIREMENTS SIMPLIFICATION AND IMPROVEMENT OF EXPORT ENVIRONMENT SIMPLIFICATION OF FOREIGN TRADE FORMALITIES ISSUE OF CERTIFICATES OF ORIGIN FOR PREFERENTIAL TRADE SCHEMES CONTRIBUTION IN CREATING A STIMULATING ENVIRONMENT FOR EXPORT INSTITUTIONAL AND PROMOTIONAL COMMUNICATION NETWORKING, BUSINESS PARTNERSHIP, LINKING PRIVATE AND PUBLIC SECTORS ECONOMIC AND TRADE INFORMATION INFORMATION ON GROWTH PRODUCTS AND MARKETS RESEARCH, EXPORT DATA SHEETS, COUNTRY DATA SHEETS EXPORT MULTIMEDIA LIBRARY

15. APPROACHES TO FOREIGN MARKETS BASED ON INSTITUTIONAL PARTNERSHIP 1- PARTNERSHIP APPROACH PROMOTIONAL PARTNERSHIP IDENTIFYING GROWTH MARKETS PARTICIPATION IN AND ORGANISATION OF TRADE EVENTS 2- POSITIONING APPROACH 3. PROMOTIONAL APPROACH THROUGH FRONTA STRATEGIC COMMUNICATION ON COMPLIANCE WITH INTERNATIONAL REGULATIONS ON QUALITY OF EXPORTABLE PRODUCTS

16. THANK YOU!