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elo disi

elo disi. Business Plan for 2013. Overview.

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elo disi

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  1. elodisi Business Plan for 2013

  2. Overview • elodisiwill promote exclusivity and authenticity to attract genuine women consumers around the world. We will captivate the women’s market through an opening of a boutique in Los Angeles, California, which will also carry personal services,such as personal styling, fittings, and alterations held within the boutique. We hope that this will all generate a substantial amount of profit, validity, and value into elodisi.

  3. Our Mission • To provide women with innovative and unique designs • Present care quality and unique fashion designs • Offer a variety of high quality garments along with fashion accessories (bags, belts, jewelry, hats, head wraps, etc.) • Create an atmosphere that demonstrates outstanding customer services

  4. Keys to Success • Having a key location with constant heavy flow of traffic • Curious shoppers • Quality product • Unique designs • Excellent customer service

  5. Clothing for stylish women • Our line will generate a fresher introduction to innovated designs, which will associate culture and nature with elegance. elodisi will also feature hand knits, and high quality fabrics which will draw the aesthetics of our line flawlessly. • An elodisi’s customer will be a busy professional woman, who lives in Los Angeles with a household income over $50,000. She will enjoy fashion, exemplify confidence, and desire to obtain a place to shop where she will encounter great services that correlates with her busy lifestyle.

  6. Unique & Innovation • elodisi will provide services such as styling, alternations, personal shopping, and special ordering during business hours and by appointments. • Our inventive styling services will emphasize in helping women to develop their personal styles, which will enhance our reputation and ensure customer loyalty.

  7. Marketing • elodisi will be marketed through hosting styling events, offering great deals and sales on apparels. • We will market through social media on our blog www.elodisi.wordpress.com , facebook, tumbler, and instagram.

  8. Location & Hours • Location: 727 N La Brea Ave Los Angeles, CA 90038 • Hours of Operation: Monday- Saturday 10AM- 9PM Sunday 11AM-8PM

  9. Retail Space • Area: La Brea and in between Melrose and Waring Ave • Size: 10,548 SF Employees: Part time Fashion students, Stylish Paid $8hr/Plus bonus

  10. Company Ownership • ChristinDisi- Executive Designer • Canie– Marketing Director • Mia– Manager Inventories/Book Keeping

  11. Apparel & Product Lines • Casual wear: • Tops • Cardigans • Dresses • Evening dresses • Jackets • Cardigans • Knits • Pants • Shorts

  12. Accessories • Jewelry • Handbags/clutch • Belts • Heels

  13. Sales Strategy • Product/service selection: • For seasonality and exclusionary concerns, elodisi will carry 30 percent of merchandise and wardrobe accessories. In additional we will provide personal shopping services and special ordering for our customers through our catalogs. Pricing: elodisi is committed to sell high quality clothing with the price range reflecting mid to high pricing. Average price points will be around $100-$200.

  14. Profit • Tomaintain profit margins of 20%, elodisi will focus on obtaining average retail markup of 60% for all merchandise

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