130 likes | 249 Vues
Building partnerships and case studies. Richard Newman, engCETL Malcolm Carr-West, EngSC. Building Partnerships working group. Emma Beadle, Unilever Jillian Burton, Lloyds Register Fred Maillardet, Engineering Professors Council Michelle Mason, Network Rail
E N D
Building partnerships and case studies Richard Newman, engCETL Malcolm Carr-West, EngSC
Building Partnerships working group • Emma Beadle, Unilever • Jillian Burton, Lloyds Register • Fred Maillardet, Engineering Professors Council • Michelle Mason, Network Rail • Bill Nicholls, EEF West Midlands • Chris Taylor, UK Centre for Materials Education • Met 5 times since April 2007
What happened? • Honest, open dialogue • Discovered how little we know about each others worlds • People were confused by the acronyms • Agreed to develop resources • Uploaded resources to Engage website
Resources developed • University contact lists • Engineering • Materials • Case studies • Lloyds Register • Network Rail & Sheffield Hallam University • ‘How to work with a university’ document • i10
Engineering contact list • List of contacts in university engineering departments • 69 universities on list (England) • Named individual with email/phone • Met with WM Deans of Engineering • Document uploaded to Engage website • Potential to develop further
Lloyd’s Register case study • Lloyd’s Register marine • Partnership with Liverpool University and LJMU • Area Manager • Sits on Industrial Advisory Board • Keen to make students & graduates aware of career opportunities
Network Rail case study • Sheffield Hallam University • Partnership with Network Rail • Foundation degree in Railway Engineering • Case study • Background • Business impact • Interview with a current student
How to work with a university • Developed as a primer for business to help in understanding universities • Explains the complexity of Universities • Tries to point to ways to hook a university • Indicates how contacts can be made • Explains some of the terms on university web sites
i10 • A single contact with all 11 East of England universities for Businesses • ‘Ask i10’ directs the enquiry to relevant experts • i10 produces Resource Guides for Business. • i10 uses direct marketing at regional events
i10 • A common marketing organisation is possible • it provides added value to its partners. • Partners benefit from a more business orientated system of marketing • Production of Resource Guides allow of publications that are targeted at business
Quote from employer “I have really enjoyed the opportunity to work closely with my Engage team members. It’s a little scary just how little we really know about each others worlds. I found it fascinating…the creation of a website with university contact details, FAQ’s and case studies are a great first step.” Emma Beadle, European Talent Manager, Unilever
Future • Promote the resources • Use our partners • Association of Graduate Recruiters • Sector Skills Councils • EEF • AGCAS • Contact lists • Are they useful? • Who will manage/update them?
Key themes • We need to continue building partnerships • How should we do this? • Social/professional networking websites • Facebook • LinkedIn • Further develop contact lists? • Website with multiple contacts for each university • Create new resources?