TRANSPORTE PÚBLICO INTELIGENCIA COLECTIVA & WEB 2.0 Problemas y deficiencias actuales vs Ideas de cara a futuro

1. TRANSPORTE PÚBLICOINTELIGENCIA COLECTIVA&WEB 2.0Problemas y deficiencias actuales vs Ideas de cara a futuro

2. El automóvil es el Rey De los 6 millones de desplazamientos diarios que se realizan en la CAPV… El 41,40% andando. El 9,75% en autobús. El 38,60% en automóvil. El 0,87% en bicicleta. El 7,70% en ferrocarril. Atendiendo a los modos motorizados… El automóvil se utiliza el 68,87% de las veces (86% en el caso del Alto Deba). El autobús el 17,39% de las veces (13-14% en el caso del Alto Deba). El ferrocarril el 13,74% de las veces.

3. Problemas del modelo de movilidad actual • Excesiva dependencia del vehículo privado, que deriva en... • - Infraestructuras colapsadas. • Atascos, pérdida de tiempo, ineficiencias temporales. • Contaminación (co2, ruido, salud…). - cambio climático - naturaleza y paisaje - siniestralidad - (…)

4. Algunas de las posibles soluciones… + y mejores carreteras? educar a la gente? ciudades + compactas? gestionar la demanda? estaciones intermodales? reducir el uso del coche? + transporte público?

5. ¿Más transporte público… + y mejores carreteras? educar a la gente? ciudades + compactas? gestionar la demanda? estaciones intermodales? reducir el uso del coche? + transporte público?

6. ¿¿¿ … ??? + y mejores carreteras? educar a la gente? ciudades + compactas? gestionar la demanda? estaciones intermodales? reducir el uso del coche? + transporte público?

7. … o una mejor gestión del transporte público? + y mejores carreteras? educar a la gente? ciudades + compactas? gestionar la demanda? estaciones intermodales? reducir el uso del coche? + transporte público? Transporte público mejor gestionado

8. Contexto de movilidad actual (1) • “Autoridad” central que determina… • Rutas, líneas de transporte, orígenes-destinos… • Frecuencias • Horarios • Capacidades • Localización de paradas • (…)

9. Contexto de movilidad actual (2) • Miles de usuarios, personas, clientes que tienen necesidades • muy particulares y adoptan decisiones individuales. • Rutas, líneas de transporte, orígenes-destinos… que utilizan (o no) • Frecuencias que les encajan (o no) • Horarios que les son adecuados (o no) • Localización de paradas accesibles (o no) • (…)

10. Contexto de movilidad actual (3)

11. ¿No sería mejor…? + + + + +

12. ¿Y si aprovecháramos… • La inteligencia colectiva es una forma de inteligencia que surge de la • colaboración y concurso de muchos individuos. • George Pór definió el fenómeno de la inteligencia colectiva como “la capacidad • de las comunidades humanas de evolucionar hacia un orden de una complejidad • y armonía mayor, por medio de mecanismos de innovación como de diferenciación • e integración, competencia y colaboración”. • Definición del MIT: Groups of individuals doing things collectively that seem • intelligent. • Old concept, been around since hunter-gather societies. • What’s different now are web technologies. • How can people and computers be connected so that they collectively act more • intelligently than any individual, group or computer has ever done before? • Pierre Lévy: “Nobody knows all, everybody knows something”.

13. 1+1+1…=¿? All around us we see evidence that groups of people are often less intelligent -and occasionally more intelligent- than their members are as individuals. Those who study this phenomenon often call it "collective intelligence" (or "collective stupidity"). Collective intelligence has little to do with how smart the individual members of a group are. Groups of bright people can be collectively stupid whereas very ordinary or dull people can, under the right circumstances, generate real wisdom. Tom Atlee - The Co-Intelligence Institute

14. Algunos factores clave DiversitySinergy Commonality Aunthenticity Freedom Free flow of information Memory Trust Discernment Chaos/Order Appreciation of complexity Possibility/Testing Feddback People feeling fully heard Tools Power equity

15. ¿Cuál es el objetivo? Crear colectivamente un sistema de gestión del transporte público (rutas, horarios, frecuencias, capacidades, localización de paradas…) más inteligente y eficiente.

16. Soportado en herramientas web 2.0

17. ¿Qué es la web 2.0? Web 2.0 describes the changing trends in the use of Internet technology that aim to enhance creativity, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities, such as social-networking sites, video sharing sites, wikis, blogs and folksonomies. Key concepts: - To harness collective intelligence - Participation - Transparency

18. Primeros pasos… Helsinki: Google map (mashup) en versión abierta (beta), decision-making participation, feedback… Más ejemplos de Google Maps: Boston Google Transit: Planear un viaje en transporte público. Google Latitude 1 y 2 Twitter: Commuter feed, Melbourne, Sydney, Red Jet Ferries. Blogs: Sydney, Shangai, USA.

19. Blog • What is a blog? A blog is a web site, usually maintained by an individual with regular • entries of commentary, descriptions of events, or other material such as graphics or video. • Many blogs provide commentary or news on a particular subject; others function as more • personal online diaries. A typical blog combines text, images, and links to other blogs, • web pages, and other media related to its topic. The ability for readers to leave comments • in an interactive format is an important part of many blogs. • Blog types: • Personal • Corporate (internal, external, CEO) • Collaborative blogs • Some possible applications in SCM: • Free discussion of issues – learn from each other. • Employee and other agent’s participation – harness collective intelligence. • Direct communication between various layers of an organization or supply chain. • A sence of community – partner’s integration. • New product, services, packaging solutions… information and feedback. • Comment logistic problems, ideas and solutions. • Share interesting congress, book and article’s information.

20. Microblogging • What is microblogging? Micro-blogging is a form of multimedia blogging that allows • users to send brief text updates (say, 140 characters or fewer), either to be viewed by • anyone or by a restricted group which can be chosen by the user. • The content of a micro-blog can be used for both business and individual purposes. • Users can receive updates via several ways: twitter website, SMS, RSS, email… • Most notable service: Twitter • Some possible applications in SCM: • Blogging utility + instantaneous + shorter • SOS window – asking for help in day-to-day small problems. • “Thinking about whether or not to automate the warehouse”. “Evaluating 3PL’s”. • Short messages with: suppliers, distributors, customers, transporters… • Update any interesting information or incident (even inside the enterprise). • Track and trace: product & vehicle traceability (reception, dispatch…). • Especially useful in transport?

21. Wiki • What is a wiki? A wiki is a page or collection of web pages designed to enable anyone • who accesses it to contribute or modify content. Wikis are often used to create • collaborative websites. The collaborative encyclopedia wikipedia is one of the best-known • wikis. Wikis are used in business to provide intranets and knowledge management systems. • Wiki service providers: see here. • Some possible applications in SCM: • Collaborative intranet. • Collaborative intra and inter enterprise project management. • Harness collective intelligence. • Distance, space and time limited meetings. • 1 logistic project = 1 wiki. Manufacturer Supplier • development of logistic operations standards and conditions • definition of joint KPI’s • product data synchronistion • collaborative logistic process re-definition • co-development of budgets 3PL Warehouse

22. RSS • What is RSS? Really Simple Syndication is a family of web feed formats used to publish • frequently updated works - such as blog entries, news headlines… - in a standardized format. • Web feeds benefit publishers by letting them syndicate content automatically. They benefit • readers who want to subscribe to timely updates from favored websites. • RSS service providers: Google Reader, My Yahoo, Bloglines… • Some possible applications in SCM: To save a lot of time tracking: • Up dates from suppliers, customers and 3PL’s web pages. • Interesting blog and wikis instantaneous updates. • Easy track of new article, papers, research studies, books… in the sector. • To be informed of everything related to our customers, suppliers… and the sector in general.

23. Collaborative content tagging • What is social tagging? Folksonomy (also known as collaborative tagging, social • classification, social indexing, and social tagging) is the practice and method of collaborately • creating and managing tags to annotate and categorize content. Folksonomy describes the • bottom-up classification systems that emerge from social tagging. Folksonomy (from • folk + taxonomy) is a user generated taxonomy. • Examples: Del.icio.us, Flickr. • Some possible applications in SCM: • To classify and share interesting resources (for example: all those identified by RSS feeds). • To classify and share all kind of web-based information. • To harness collective intelligence. Manufacturer Supplier • articles, papers, research studies, posts… • interesting information sources • collaboratively identify, tag and share 3PL Warehouse

24. Specific applications --- Some examples