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Social Communications Revolution: Insights for B2B Success in the Digital Era

Discover the transformative power of social communications in B2B relationships, from research to stakeholder engagement. Invest in human connections for profitability and growth. Explore diverse communication avenues, from mass media to digital communities, to enhance business outcomes. Learn practical strategies for effective internal and external communications in the ever-evolving landscape of social media. Uncover the dynamics of human interactions, leveraging time and emotional currencies to influence and engage effectively. Find your optimal approach to relationships and networking based on reciprocity and strategic connections. Maximize business potential through strategic use of social media platforms and networking opportunities. Join the conversation online and delve deeper into the world of social communications with Reidar Wasenius.

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Social Communications Revolution: Insights for B2B Success in the Digital Era

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  1. Changing your mind

  2. Social communicationsbetween companies by Reidar WaseniusBest B2B 2011in Tallinn 30.11.2011

  3. A book published by theHelsinki Chamber of Commerce Soininen – Leponiemi – Wasenius: Soininen – Leponiemi – Wasenius: www.yhteisollinenmedia.fi

  4. Areas of social communications • Research and development • Service production – through crowdsourcing • Marketing • Sales • After sales / customer support • Recruitment • Internal communications / Human resources • Stakeholder communications Investments downprofitability up

  5. The renaissance ofsocial communications Village communities Mass media Digital communities Centrally controlled mass communications Social communications Social communications

  6. ”B2B” in social communications? • B2B or B2B? • B2b2B • C2C2B • B2C2B • B2N2B • B2C2N2B • ...

  7. Human communications • It’s always about affecting someone, i.e. use of power: You try to change thoughts and/or actions of others every day • When interactive, consists of transactions: a series of rewards/encouragaments and punishments/discouragements that you use to pay them what you feel they are worth • The basic currency is our most precious resource: time • Derivatives are smiles, thumbs up, praise, snoring, laughs and silence

  8. The levels of human communications ”Topic” Relationship

  9. What is my friendship policy? • Only the circle of closest people (20..50) • Only selected friends and acquaintances(50-300) so that links are discarded inchanged circumstances • Everyone I know – but only people I know(300-3000) • As amany as possible regardless of whether I know them or not - preferably lots of famous people (3000-5000)

  10. How symmetric are my relations? MORE LESS

  11. Considering business profitability A social medium is LIKE...

  12. A Petri Dish

  13. A Phone

  14. A Magic Mirror

  15. A Market

  16. A Nightclub

  17. A Chainsaw

  18. Grandma’s Home Village

  19. Thank you for your time!See you on the net… • Reidar.Wasenius@BRIIM.com • 0400 – 432 100 • Facebook.com/ReidarWasenius • Twitter.com/ReidarWasenius • Slideshare.com/ReidarWasenius • Youtube.com/ReidarWasenius • bit.ly/RWYLE • Linkedin.com/in/Reidar

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