1 / 2

University Communications: Working with the Media

University Communications: Working with the Media. AGENDA 1. The Office of Communications’ Mission / How We Do Our Job Understanding the process What makes a good story What researchers should keep in mind Speaking to the media 2. Addressing Concerns / Dealing with Media

caine
Télécharger la présentation

University Communications: Working with the Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. University Communications: Working with the Media AGENDA 1. The Office of Communications’ Mission / How We Do Our Job • Understanding the process • What makes a good story • What researchers should keep in mind • Speaking to the media 2. Addressing Concerns / Dealing with Media • Time commitment vs. payoff • Respecting journal publication rights • Screening media questions in advance • Fact-checking • Controlling your message • Giving credit where credit is due (co-investigators) • Picking the best media venue

  2. University Communications: Working with the Media AGENDA continued 3. Our Media Toolkit / Beyond the UConn Advance • Breaking news • Features • Commentaries & Op-Eds • Blogs • Podcasts • Popular Magazines • Professional Trade Journals 4. Sharing Faculty Experiences 5. Q & A

More Related