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Problem Analysis/Statement Behaviour Analysis Participant Analysis Communication Channel Analysis

ACADA Communication Planning Process. A ssessment. Evaluation. Situation Analysis. C ommunication A nalysis. Problem Analysis/Statement Behaviour Analysis Participant Analysis Communication Channel Analysis. A ction. Research & Monitoring. Implement Plan.

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Problem Analysis/Statement Behaviour Analysis Participant Analysis Communication Channel Analysis

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  1. ACADA Communication Planning Process Assessment Evaluation • Situation Analysis CommunicationAnalysis • Problem Analysis/Statement • Behaviour Analysis • Participant Analysis • Communication Channel Analysis Action Research & Monitoring • Implement Plan • Communication Objectives • Evaluation Indicators Design • Message & Material development • Pre-testing & Revisions • Materials Dissemination & Training plan • Monitoring& Evaluation plan • Plan of Action Strategy Plan • Advocacy • Social Mobilisation • Behaviour & Social Change Communication Select/Determine • Strategies/Activities • Partners/Roles • Channels • Approach, Appeal, Tone Communication for Development, UNICEF New York

  2. The result of this strategic planning process is the development of anintegrated communication strategy: that is based on research that considers individuals, families and communities within their environment & from their perspective that encourages & fosters community participation with realistic, measurable objectives & indicators with culturally relevant approaches and messages that match the existing levels of KAPBs Communication for Development, UNICEF New York

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