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SO PURE

SO PURE. NATURAL BALANCE. ATM OSPHERE. SO PURE. NATURAL BALANCE. Only plant extracts and essential oils as natural working ingredients No artificial fragrance, color or animal related materials Aromas come from 100% natural essential oils All shampoos and conditioners are color safe

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SO PURE

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  1. SO PURE NATURAL BALANCE ATMOSPHERE

  2. SO PURE NATURAL BALANCE • Only plant extracts and essential oils as natural working ingredients • No artificial fragrance, color or animal related materials • Aromas come from 100% natural essential oils • All shampoos and conditioners are color safe • All shampoos are sulfate free • All products are paraben free • All products contain certified organic Argan oil

  3. SO PURE NATURAL BALANCE SO PURE NATURAL BALANCE SHAMPOO • Coconut oil - reduces protein loss • Palm kernel oil - antimicrobial and lathering agent • Guar beans - conditioning with no build up • All shampoos suitable for scalp massage

  4. SO PURE NATURAL BALANCE SO PURE NATURAL BALANCE CONDITIONER • Coconut oil - reduces protein loss • Palm kernel oil - antimicrobial and lathering agent • Shea butter - moisturizer with no build up (contains 6 of 19 amino acids found in hair)

  5. SO PURE NATURAL BALANCE SO PURE NATURAL BALANCE ELIXIR • Concentrated plant syrups and extracts • Higher viscosity than traditional hair lotions • Intensive treatment of the scalp

  6. SO PURE NATURAL BALANCE SO PURE NATURAL BALANCE OILS • Blends of various organic oils • May be added to any So Pure products • Enhances beneficial effects of treatment • Not to be used directly on the scalp or skin

  7. SO PURE NATURAL BALANCE PACKAGING

  8. SO PURE NATURAL BALANCE PACKAGING • Green and white label • Silver hot stamp • Color coded

  9. SO PURE NATURAL BALANCE PACKAGING • Distinctive ball shape metallized cap on 250ml shampoos. • Pull-up opening system on cap • PET, recyclable materials

  10. SO PURE NATURAL BALANCE PACKAGING • Cosmetic looking essential oils • Packed in a display box • Includes separate pipette for more controlled application • Glass, recyclable materials

  11. SO PURE NATURAL BALANCE PACKAGING • Metallized caps • Lay-up silver So Pure logo • PET, recyclable materials

  12. SO PURE Certified Organic Argan Oil NATURAL BALANCE • 45ml • 10ml • All So Pure Natural Balance products are enriched with certified organic Argan oil • Harvested from Argan trees in Atlas Mountains in Morocco. • Strong moisturizing effects fights aging of the scalp • High concentration of vitamin A & E

  13. SO PURE NATURAL BALANCE PRODUCTS

  14. COOLING SO PURE NATURAL BALANCE MINT - ROSEMARY BALANCES / REFRESHES HAIR & SCALP • Delicate blend of essential oils • Rosemary encourages relaxation • Mint provides cooling effect • Result is more energy for body and mind • Formulated with certified organic Argan oil

  15. COOLING SO PURE NATURAL BALANCE ROSEMARY - MINT BALANCES / REFRESHES HAIR & SCALP

  16. COOLING SO PURE NATURAL BALANCE ROSEMARY - MINT BALANCES / REFRESHES HAIR & SCALP • SHAMPOO: • Liter • 250ml • 50ml • Cooling and Balancing effect • Provides soft and shiny results • Sulfate free

  17. COOLING SO PURE NATURAL BALANCE ROSEMARY - MINT BALANCES / REFRESHES HAIR & SCALP ELIXIR • Menthol & Peppermint • Provides cooling sensation • Stimulates, soothes & improves the • health of scalp & hair • Moisturizes and increases blood flow

  18. COOLING SO PURE NATURAL BALANCE ROSEMARY - MINT BALANCES / REFRESHES HAIR & SCALP COOLING ESSENTIAL OIL • Blend of essential oils including organic • Rosemary & Mint • Add to enrich So Pure Cooling products

  19. ENERGIZING SO PURE NATURAL BALANCE GINGER - LEMON FINE and THIN HAIR • Vitro tests show 25% faster • hair growth using the So • Pure hair growth lotion • Stimulates blood circulation • Ginger & Lemon create • fresh feeling with dynamic • effect

  20. ENERGIZING SO PURE NATURAL BALANCE GINGER - LEMON FINE and THIN HAIR • SHAMPOO: • Liter • 250ml • 50ml • Red Ginseng & Ginger stimulate • scalp • Biotin strengthens the hair • Hair appears fuller, feels thicker • with more volume

  21. ENERGIZING SO PURE NATURAL BALANCE GINGER - LEMON FINE and THIN HAIR HAIR GROWTH LOTION • 45ml • Prevents thinning hair • Stimulates cell metabolism of scalp • Red Ginseng, Caffeine, and Biotin • Stimulates blood circulation • Strengthens hair and scalp • Increases life cycle of hair • Patent pending

  22. ENERGIZING SO PURE NATURAL BALANCE GINGER - LEMON FINE and THIN HAIR ENERGIZING ESSENTIAL OIL • 10ml • Organic Ginger & Lemon • Used to enhance the So PureEnergizing • products

  23. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP

  24. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP • SHAMPOO: • Liter • 250ml • 50ml • Gentle hydration for dry, damaged, color treated hair • Restores quality & natural hydration of the hair • Certified Argan oil & Palmarosa infuse and nourish hair leaving soft and shiny • Can be used as body wash

  25. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP • CONDITIONER: • Liter • 200ml • 50ml • Hydrates dry and damaged hair • Certified Argan oil & Palmarosa and Shea butter repair and detangle hair • Restoring effect for healthy shiny hair

  26. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP MOISTURIZING TREATMENT • 200ml • Hair mask for dry, porous and damaged hair • Contains micro proteins - Moringa seed extract (Ben oil) delivers nutrients deep into hair shaft • Restores moisture balance and repairs damage caused by chemical, mechanical and environmental stress

  27. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP MOISTURIZING OVERNIGHT REPAIR • 150ml • Lightweight serum infused with micro • proteins - wheat and Moringa seed • extract (Ben oil) delivers nutrients deep • into hair shaft • Moisturizes during sleep, repairs split • ends and rinses out in morning

  28. MOISTURIZING SO PURE NATURAL BALANCE YLANG - YLANG & PALMAROSA DRY HAIR and SCALP MOISTURIZING ESSENTIAL OIL • 10ml • Organic Ylang/Ylang & Palmarosa • Used to enhance the So Pure Moisturizing • products

  29. CALMING SO PURE NATURAL BALANCE CHAMOMILE - LAVENDER ALL HAIR TYPES

  30. CALMING SO PURE NATURAL BALANCE CHAMOMILE - LAVENDER ALL HAIR TYPES • SHAMPOO: • Liter • 250ml • 50ml • Ultra mild and suitable for hair and body • Relaxes sensitive scalp • Complete condition with volume • Formulated with certified organic Argan oil

  31. CALMING SO PURE NATURAL BALANCE CHAMOMILE - LAVENDER ALL HAIR TYPES • CONDITIONER: • Liter • 200ml • 50ml • Relaxes sensitive scalp • Provides volume and shine without adding weight • Leaves hair conditioned and easy to detangle

  32. CALMING SO PURE NATURAL BALANCE CHAMOMILE - LAVENDER ALL HAIR TYPES ELIXIR • 150ml • Chamomile & Green Tea extracts • Soothe and relaxes sensitive scalp • Stimulates, soothes & improves the • health of scalp & hair • Moisturizes and increases blood flow

  33. CALMING SO PURE NATURAL BALANCE CHAMOMILE - LAVENDER ALL HAIR TYPES Calming Essential Oil • 10ml • Chamomile & Green Tea extracts • Soothe and relaxes sensitive scalp

  34. COLOR CARE SO PURE NATURAL BALANCE JASMINE - SANDALWOOD FOR COLORED HAIR

  35. COLOR CARE SO PURE NATURAL BALANCE JASMINE - SANDALWOOD FOR COLORED HAIR • SHAMPOO: • Liter • 250ml • 50ml • Gently cleanses color treated hair • Maintains integrity of the color • Restores natural moisture balance • Sunflower seed extract • Amylose - glucose polymer that seals and protects hair shaft

  36. COLOR CARE SO PURE NATURAL BALANCE JASMINE - SANDALWOOD FOR COLORED HAIR • CONDITIONER: • Liter • 200ml • 50ml • Rinse-out conditioner color treated hair • Sunflower seed extract • Amylose - reduce fading of hair color • Protects hair • Leaves hair smooth, shiny with extra volume

  37. COLOR CARE SO PURE NATURAL BALANCE JASMINE - SANDALWOOD FOR COLORED HAIR Color Care Leave-In Spray • Detangles, conditions protects hair from UV rays • Guarantees longer lasting color • Increases manageability and radiant shine • 200ml

  38. COLOR CARE SO PURE NATURAL BALANCE JASMINE - SANDALWOOD FOR COLORED HAIR Calming Essential Oil • 10ml • Organic Jasmine & Sandalwood

  39. SO PURE NATURAL BALANCE STYLING

  40. SO PURE Nature’s Gift to Modern Styling NATURAL BALANCE • Complete range of styling and finishing products • Hold & Shine Factor range 1 - 10 • Suitable for all hair types • All have fragrance of Orange and Palmarosa • Formulated with certified organic Argan oil

  41. STYLING SO PURE NATURAL BALANCE STAR SHAPER Hold 7 / Shine 6 • Styling cream enriched with organic essential oils and Argan oil • Corn Starch for flexible body and support • Suitable for all hair types • 200ml

  42. STYLING SO PURE NATURAL BALANCE MOLDING MUD Hold 6 / Shine 3 • Restylable sculpting mud enriched with organic oils and Shea butter • Create texture, volume, and movement • Semi -matte finish • Suitable for short to medium lengths • 200ml

  43. STYLING SO PURE NATURAL BALANCE CURL ENHANCER Hold 2 / Shine 5 • Lightweight curl cream enriched with organic oils • Creates springy curls and adds definition to naturally wavy, curly or permed hair. • Hydrates and nourishes the hair • 150ml

  44. STYLING SO PURE NATURAL BALANCE TEXTURE SPRAY Hold 9 / Shine 7 • Firm hold hairspray enriched with organic oils and Argan oil • Used to sculpt and shape hair into desired style • Use on dry hair for finishing hold • 200ml

  45. STYLING SO PURE NATURAL BALANCE AIR FOAM STRONG Hold 8 / Shine 4 • Conditioning styling foam enriched with organic oils and Argan oil • Provides volume with strong hold • Adds natural shine • 185ml

  46. STYLING SO PURE NATURAL BALANCE DEFRIZZ SHINE SERUM Hold 1 / Shine 9 • Serum enriched with organic oils and Argan oil • Smoothes hair, controls frizz during blow drying • Defines curl when hair is air-dried • Seals in moisture adds intense shine to straight hair • 50ml

  47. STYLING SO PURE NATURAL BALANCE MODULATION GEL Hold 9 / Shine 8 • Ultra strong styling gel enriched with organic oils and Argan oil • Wet or dry styling • Provides body, volume and shine • Firm hold without being sticky • 200ml

  48. SO PURE NATURAL BALANCE

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