Business Library Resources

1. Business Library Resources HB 476 – Bonnie Knutson September 11, 2012 By Breezy Silver

2. Using the Business Library The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the databases 24/7 Help Line Group Study Rooms E-Token Printing

3. Your Course Guide http://libguides.lib.msu.edu/hb476 It also can be found linked on the Business Library web site.

4. Industry Analysis These resources will help answer the questions: What is going on the industry? What are new trends? What are the major companies in the industry?

5. Industry Analysis Mintel Oxygen Reports IBISWorld Global Market Information Database (Passport GMID) MarketLine Advantage Hospitality & Tourism Complete Plunkett Research Online

6. Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Casual Dining - US - August 2011 • Lifestyles of Baby Boomers - US - December 2011 • Family Leisure Trends - US - March 2011 • Media Usage and Online Behavior - US - October 2011 • Marketing to Gen X - US - April 2011 • Marketing to the Mass Affluent - US – November 2011 • Young Adult Leisure Trends - US - November 2009

7. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Examples: • Golf Courses & Country Clubs in the US – 71391 • Civic, Social & Youth Organizations in the US – 81341 • Wedding Services in the US - NN006 • Look at both to give a good overview of the industry • Connect to IBISWorld

8. Global Market Information Database (Passport GMID) Includes industry and company information. Trends in consumer attitudes and spending habits Great source for statistics! Connect to Global Market Information Database (Passport GMID) Example: Consumer Lifestyles in the US

9. Company Analysis These resources will help answer the questions: What are other companies doing? What are the major strengths and weaknesses of the company? What is the company's history? Who are their competitors?

10. Company Analysis MarketLine Advantage (formerly known as Datamonitor 360) ReferenceUSA Mergent Online Global Market Information Database (Passport GMID)

11. MarketLine Advantage Industry and company information Includes SWOT analyses Connect to Global Market Information Database (Passport GMID) Example: ClubCorp, Inc.

12. ReferenceUSA Good for smaller local companies Information is limited Find Competitors Radius Search – nearby businesses/competitors Connect to ReferenceUSA Search for University Club of MSU – in Lansing

13. Consumer Analysis These resources will help answer the questions: Who are the target market? What are the consumer demographics, psychographic, and behavioral factors?

14. Consumer Analysis Mintel Oxygen Reports Simply Map eMarketer Statista SRDS ProQuestEntrepreneurship

15. SimplyMap Great for local information! Provides information on what people are doing -Consumer spending, buying patterns, and activities Nice graphics. Help Guide Available 5 Users at a time Create account using MSU email address Connect to Simply Map Examples: Belong to a country club, member of business club or engaged to be married Keywords – wedding vs married

16. eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social media, and more Connect to eMarketer

17. Statista Statistics on over 80,000 topics including marketing and hospitality Connect to Statista

18. SRDS Has local information Includes hobbies and activities Also has advertising information like radio stations and newspapers in the area. Use in Internet Explorer Connect to SRDS

19. Consumer Analysis-Demographics and Census Data Simply Map American Factfinder Michigan Census Statistics and Demographic Data Statistical Abstract of the United States MSU Data – Demographics MSU Data Digest

20. News & Articles These resources will help you find articles in magazines, journals, and newspapers about companies and industries. Use various keywords (ex. instead of private club also try social or business club)

21. News & Articles Hospitality & Tourism Complete Business Source Complete ABI/INFORM Complete Communication & Mass Media Complete General Business File ASAP Factiva LexisNexis Academic Newspapers at MSU Libraries Lansing State Journal Michigan Newspapers

22. News & Articles – Specific Journals Club management Foodservice and Hospitality Nation's restaurant news Restaurant hospitality And More….

23. Local and Other Resources Club Managers Association of America National Club Association Michigan Restaurant Association National Restaurant Association Greater Lansing Michigan Convention & Visitors Bureau Lansing Regional Chamber of Commerce University Club Of New York University Club of Washington DC University Club Of Chicago University Club atop Symphony Towers - ClubCorp The Country Club of Louisana Sawgrass Country Club Ipswich Country Club - ClubCorp

24. Books Find additional books in the catalog.

25. Citing Your Sources Citing Business Databases in APA Style

26. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) • For Database Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.