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Business Library Resources

Business Library Resources. HB 875 – Bonnie Knutson January 21, 2014 By Breezy Silver. Your Course Guide. http:// libguides.lib.msu.edu/hb875 It also can be found linked on the Business Library web site . Industry Analysis. These resources will help answer the questions:

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Business Library Resources

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  1. Business Library Resources HB 875 – Bonnie Knutson January 21, 2014 By Breezy Silver

  2. Your Course Guide http://libguides.lib.msu.edu/hb875 It also can be found linked on the Business Library web site.

  3. Industry Analysis These resources will help answer the questions: • What is going on in the industry? • What are new trends? • What are the major companies in the industry?

  4. Industry Analysis • Mintel Oxygen Reports • IBISWorld • Global Market Information Database (Passport GMID) • MarketLine Advantage • BizMiner • Hospitality & Tourism Complete

  5. Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Create account with MSU email address • Connect to Mintel Oxygen Reports*New interface* • Examples: • Weddings - US - May 2013 • Baby Boomers' Leisure Trends - US - January 2013 • Marketing to Baby Boomers - US - December 2012 • Social Networking - US - June 2013 • Mobile Advertising - US - May 2013

  6. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Look at both to give a good overview of the industry • Connect to IBISWorld • Examples: • Party & Event Planners • Trade Show and Conference Planning in the US • Wedding Services in the US

  7. Company Analysis • Find information about your company. • Find other companies so you can see what they are doing. • What are other companies in the area?

  8. Company Analysis • ReferenceUSA • MarketLine Advantage • Mergent Online • LexisNexis Academic • PrivCo

  9. ReferenceUSA • Good for smaller local companies • Information is limited • Find Competitors • Radius Search – nearby businesses/competitors • Connect to ReferenceUSA

  10. Consumer Analysis These resources will help answer the questions: • Who are the target market? • What are the consumer demographics, psychographic, and behavioral factors?

  11. Consumer Analysis • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • SRDS • New Strategist Titles • ProQuestEntrepreneurship

  12. SimplyMap • Great for local information! (But also can get state and national data) • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • Help Guide: http://libguides.lib.msu.edu/simplymap • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Examples: • ARE YOU CURRENTLY ENGAGED TO BE MARRIED? | YES • EVENTS EXPECTED TO EXP IN NEXT 12 MO | GET MARRIED • BUS PUR DECISION-PRSNLLY INVLVED LST 12M | MEETING/CONVENTION SITE SELECTION

  13. eMarketer • Online marketing statistics • Articles and reports • Consumers, media usage, mobile, social media, and more • Connect to eMarketer • Examples: • Content Marketing Tactics Used by B2B Marketers in North America, 2012 & 2013 • Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013 • US Marketers vs. Consumers Who Find Marketing Channels Valuable, by Type, July 2013 (% of respondents)

  14. Statista • Statistics on over 80,000 topics including marketing and hospitality • Connect to Statista • Examples: • U.S. weddings: percentage by month • Convention and meeting budgets in the United States in 2012 • Living distances between siblings in the United States in 2011

  15. SRDS • Has local information • Includes hobbies and activities • Also has advertising information like radio stations and newspapers in the area. • Use in Internet Explorer • Connect to SRDS

  16. News & Articles • These resources will help you find articles in magazines, journals, and newspapers about companies and industries.

  17. News & Articles • Hospitality & Tourism Complete • Business Source Complete • ABI/INFORM Complete • Communication & Mass Media Complete • General Business File ASAP • Factiva • LexisNexis Academic • Lansing State Journal

  18. More information • More resources on course guide: http://libguides.lib.msu.edu/hb875. • Examples: • MSU Demographics • MSU/Lansing/Michigan resources • Citation of business databases examples

  19. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) • For Database Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.

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