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Business Library Resources

Explore databases like Mintel Oxygen Reports and IBISWorld for industry insights. Discover consumer behavior trends with SimplyMap and eMarketer. Utilize MarketLine Advantage for company analysis. Access news and articles with ease for comprehensive research.

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Business Library Resources

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  1. Business Library Resources HB 475 – Bonnie KnutsonJanuary 24, 2013 By Breezy Silver

  2. Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • Research Guides and help guides for the databases • 24/7 Help Line • Group Study Rooms • E-Token Printing

  3. Your Course Guide http://libguides.lib.msu.edu/hb475 It also can be found linked on the Business Library web site.

  4. Industry Analysis These resources will help answer the questions: • What is going on the industry? • What are new trends? • What are the major companies in the industry?

  5. Industry Analysis • Mintel Oxygen Reports • IBISWorld • Global Market Information Database (Passport GMID) • MarketLine Advantage • BizMiner • Plunkett Research Online

  6. Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Fast Casual Restaurants – US – October 2012 • Attitudes Towards Independent Restaurants – US – July 2011 • Trends in Snacking and Value Menus in Foodservice – US – June 2012 • Baby Boomers’ Leisure Trends – US – January 2013 • Snacking Preferences of the Black Consumer – US – September 2012

  7. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Look at both to give a good overview of the industry • Connect to IBISWorld • Examples: • Movie Theaters in the US • Fast Food Restaurants in the US • Look at Main Activities

  8. Global Market Information Database (Passport GMID) • Includes industry and company information. • Trends in consumer attitudes and spending habits • Great source for statistics! • Connect to Global Market Information Database (Passport GMID) • Examples: • Movie Theatres in the US • Consumer Foodservice in the US • Consumer Lifestyles in the US

  9. Company Analysis • Find information about your company. • Find other companies (restaurants) so you can see what they are doing. • What are other companies in the area?

  10. Company Analysis • MarketLine Advantage • ReferenceUSA • Mergent Online • LexisNexis Academic • PrivCo

  11. MarketLine Advantage • Industry and company information • Includes SWOT analyses • Connect to MarketLineAdvantage

  12. ReferenceUSA • Good for smaller local companies • Information is limited • Find Competitors • Radius Search – nearby businesses/competitors • Connect to ReferenceUSA

  13. Consumer Analysis These resources will help answer the questions: • Who are the target market? • What are the consumer demographics, psychographic, and behavioral factors?

  14. Consumer Analysis • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • SRDS • New Strategist Titles • ProQuest Entrepreneurship • Many other resources including MSU Demographics

  15. SimplyMap • Great for local information! • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • Help Guide Available • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Examples: Percentage who agree a lot that I AM A REGULAR MOVIE THEATER GOER, where and when people eat

  16. eMarketer • Online marketing statistics • Articles and reports • Consumers, media usage, mobile, social media, and more • Connect to eMarketer

  17. Statista • Statistics on over 80,000 topics including marketing and hospitality • Connect to Statista

  18. SRDS • Has local information • Includes hobbies and activities • Also has advertising information like radio stations and newspapers in the area. • Use in Internet Explorer • Connect to SRDS

  19. News & Articles • These resources will help you find articles in magazines, journals, and newspapers about companies and industries. • Use various keywords (ex. theater try cinema)

  20. News & Articles • Hospitality & Tourism Complete • Business Source Complete • ABI/INFORM Complete • Communication & Mass Media Complete • Factiva • LexisNexis Academic • Lansing State Journal

  21. Local and Other Resources • National Association of Theatre Owners • Michigan Restaurant Association • National Restaurant Association • Greater Lansing Michigan Convention & Visitors Bureau • Lansing Regional Chamber of Commerce • Associations Unlimited • What are competitors doing – not theaters necessarily but restaurants?

  22. Books • Find additional books in the catalog.

  23. Citing Your Sources • Citing Business Databases in APA Style

  24. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) • For Database Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.

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