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Business Library Resources

Business Library Resources. ADV 843 Patricia Huddleston September 30, 2013. Using the Business Library. The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and Help Guides for the databases 24/7 Help Line

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Business Library Resources

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  1. Business Library Resources ADV 843 Patricia Huddleston September 30, 2013

  2. Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • Research Guides and Help Guides for the databases • 24/7 Help Line • Group Study Rooms • E-Token Printing

  3. Your Course Guide http://libguides.lib.msu.edu/adv-843 It also can be found linked on the Business Library web site.

  4. Company Analysis When doing brand research, you may need to take a look at the company and how it is doing. These resources will help answer the questions: What companies own what brands? What are the major strengths and weaknesses of the company? What is the company's history? Who are their competitors?

  5. Company Analysis Brands and Their Companies CorporateAffiliations.com International Directory of Company Histories LexisNexis Academic Investext Reports MarketLine Advantage Global Market Information Database (Passport GMID) And more

  6. Brand Analysis These resources will help answer the questions: • Who are the brand's competitors? • How is the brand positioned in the market--what is it's market share? • Who is buying the brand and why? • How has the brand been advertised? • What are the advertising expenditures for the brand/company?

  7. Brand Analysis • Mintel Oxygen Reports • IBISWorld • Encyclopedia of Major Marketing Campaigns • Encyclopedia of Consumer Brands • Global Market Information Database (Passport GMID)

  8. Mintel Oxygen Reports • Industry overview and trends including brands • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Includes some commercials • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Mobile Phones - US – January 2013 • Coffee Houses & Donut Shops - US – October 2012

  9. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Includes operating conditions (think SWOT) • Connect to IBISWorld • Examples: • Sports Franchises in the US – 71121a • Shoe & Footwear Manufacturing in the US - 31621

  10. Category (Industry) Analysis Similar to brand analysis.These resources will help answer the questions: • What is going on in the industry? • What are new trends? • What are the major companies in the industry and what is happening with them?

  11. Category (Industry) Analysis • Mintel Oxygen Reports • IBISWorld • Freedonia Focus • Global Market Information Database (Passport GMID) • MarketLine Advantage

  12. Consumer Analysis These resources will help answer the questions: • Who are the target market? • What are the consumer demographics, psychographic, and behavioral factors?

  13. Consumer Analysis • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • Simmons OneView • SRDS • ProQuestEntrepreneurship

  14. SimplyMap • What are the people like in the area? • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Help Guide: http://libguides.lib.msu.edu/simplymap • Examples: • % TELECOM | CELLULAR/WIRELESS PHONES | CELLULAR/WIRELESS PHONES - BRANDS OWNED | BLACKBERRY, 2011 • % ENTERTAINMENT/LEISURE | SPORTS INTERESTS | SPORTS INTERESTS-LAST 12 MONTHS | NATIONAL HOCKEY LEAGUE (NHL) | VERY INTERESTED, 2011

  15. eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social media, and more Connect to eMarketer

  16. Statista Statistics on over 80,000 topics including advertising Connect to Statista

  17. News & Articles • These resources will help you find articles in magazines, journals, and newspapers about companies and industries. • What is going on now? What is being said about or by the players involved? • Use various keywords (ex. instead of Facebook, use social media)

  18. News & Articles • Business Source Complete • ABI/INFORM Complete • Communication & Mass Media Complete • Factiva • LexisNexis Academic

  19. Books

  20. Citing Your Sources • Just do it! • Citing Business Databases in APA Style

  21. Need more help? • Contact me for research assistance. • Emily Treptow – 432-4182 or treptowe@msu.edu (when sending email include course number in subject heading) • Business Library Social Media • Like us on Facebook • Follow us on Twitter

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