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Growth Strategy Nordic region May 2011

Growth Strategy Nordic region May 2011. Nick Smart : Vice President Development Nordics. Table of contents. Hilton brands European Development Update Strength of Nordic Region Branding in Nordic Region Hilton Strategy in Nordics Hilton Differentiators . Hilton’s Scandinavian Roots.

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Growth Strategy Nordic region May 2011

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  1. Growth StrategyNordic region May 2011 Nick Smart : Vice President Development Nordics

  2. Table of contents • Hilton brands • European Development Update • Strength of Nordic Region • Branding in Nordic Region • Hilton Strategy in Nordics • Hilton Differentiators © 2011 Hilton Worldwide Confidential & Proprietary

  3. Hilton’s Scandinavian Roots The Hilton Family: Felice (Sister), Mrs. Mary Hilton (Mother), Conrad Hilton, Baby Carl (Brother), Augustus Halvorsen "Gus" Hilton (Father), Eva (Sister). Augustus Halvorsen Hilton was born on the Hilton farm at Kløfta, just outside Oslo, Norway, and emigrated to America in 1870. © 2011 Hilton Worldwide Confidential & Proprietary

  4. Hilton family of brands

  5. Hilton WorldwideCompetitive Set Luxury Upper Upscale Economy Upscale Mid-Market • Campanile • Comfort • Days Inn • Express by Holiday Inn • Ibis • Kyriad • Premier Inn • Travelodge • Four Seasons • Mandarin Oriental • Orient Express • Park Hyatt • Raffles • Ritz Carlton • St. Regis • The Luxury Collection • Hyatt • Intercontinental • Marriott • Sofitel • Westin • Crowne Plaza • Novotel • Pullman • Radisson • Renaissance • Sheraton • Courtyard byMarriott • Four Points • Holiday Inn • Mercure • Novotel • Park Inn • Quality • Ramada • Scandic • Sol

  6. Customer Feedback: Hilton Rated #1 Globally Measure Europe & UK Middle East Asia Pacific Latin America Rank Rank Rank Rank Awareness Prompted 1st 1st 1st 1st 1st 1st 1st Unprompted 1st Brand Preference 1st 1st 1st 1st Brand Ranking Index 1st 1st 1st 1st Source: BDRC Hotel Guest Survey 2007-2010 Brand Performance Global Overview

  7. Hilton (78) Holiday Inn (61) Marriott (47) Best Western (45) Ibis (43) Sheraton (38) Novotel (37) Mercure (28) NH Hoteles (25) Leading Hotels of the World (21) No.1 Amongst Business Travelers in Europe Source: BDRC Pan Europe Business Survey 2010

  8. No.1 Amongst Leisure Travelers in Europe Hilton (66) Holiday Inn (58) Ibis (55) Best Western (46) Novotel (40) Relais & Chateaux (35) NH Hoteles (33) Sheraton (30) Riu (28) Marriott (21) Source: BDRC Pan Europe Business Survey 2010

  9. Where We Are TodayGlobal Fast Facts Over 130,000 team members worldwide Over 590,000 rooms Over 3,700 hotels Global pipeline of over 800 hotels Operating in 81 countries Fastest growing international hotel chain May 2011

  10. Largest Pipeline in Europe 96 Hotels (17,800 rooms) 21 Doubletree by Hilton + 14 Pipeline hotels 9 Hampton by Hilton+ 25 Pipeline hotels 8 WA & Conrad + 4 Pipeline hotels 16 Hilton Garden Inn+ 151 Hilton + 24 Pipeline hotels 29 Pipeline hotels 208 Trading Hotels +96 = 304 Hotels (67,116 Rooms) May 2011

  11. Part II Europe Hilton Development Update © 2011 Hilton Worldwide Confidential & Proprietary

  12. Hilton Worldwide in EuropeExisting and Pipeline properties

  13. Hilton in EuropeAirport properties Hilton Hilton Garden Inn Hampton by Hilton ICELAND RUSSIA FINLAND NORWAY SWEDEN ESTONIA LATVIA LITHUANIA DENMARK BELARUS THE NETHERLANDS POLAND UKRAINE GERMANY CZECH REPUBLIC BELGIUM LUXEMBOURG SLOVAKIA GEORGIA ROMANIA AUSTRIA HUNGARY FRANCE CROATIA SWITZERLAND BULGARIA TURKEY ITALY GREECE SPAIN CYPRUS PORTUGAL ISRAEL MALTA

  14. Part III Strength of Nordic Region © 2011 Hilton Worldwide Confidential & Proprietary

  15. Why target the Nordic region for growth ? World Economic Forum Report 2010 Nordic markets © 2011 Hilton Worldwide Confidential & Proprietary

  16. Does this translate to the Nordic hotel industry ? Revpars across Norway, Sweden, Denmark and Finland are competitive with mainstream European countries © 2011 Hilton Worldwide Confidential & Proprietary

  17. Does this translate to the Nordic hotel industry ? ...as are the Gateway cities © 2011 Hilton Worldwide Confidential & Proprietary

  18. Part IV Branding in Nordic Region © 2011 Hilton Worldwide Confidential & Proprietary

  19. Europe & NordicMarket Overview comparison © 2011 Hilton Worldwide Confidential & Proprietary

  20. Hilton brand awareness in Nordic Region. © 2011 Hilton Worldwide Confidential & Proprietary

  21. Prompted awareness: most improved brands over 5 years Base: All business travellers

  22. Prompted awareness vs. distribution in Nordic Over-Performance Total Prompted Awareness (%) Under-Performance Number of Bedrooms in Nordic (logarithmic scale) Base for Total Prompted Awareness: All business travellers

  23. Hilton: Huge brand awareness versus brand presence © 2011 Hilton Worldwide Confidential & Proprietary

  24. Part V Hilton Strategy in Nordics © 2011 Hilton Worldwide Confidential & Proprietary

  25. Existing PropertiesIceland, Norway, Sweden, Denmark & Finland ICELAND Reykjavik SWEDEN FINLAND NORWAY Oslo Helsinki Stockholm 7 Brands OpenedHotels 1 Copenhagen DENMARK Total 8 Malmo © 2011 Hilton Worldwide Confidential & Proprietary

  26. Nordic Existing Properties and Primary Targets(Gateway cities & Primary Markets) ICELAND Reykjavik Oulu SWEDEN FINLAND Tampere NORWAY Brands Opened Hotels Targets Bergen Oslo Helsinki Uppsala 2 Stockholm 3 Stavanger 7 Gothenburg 23 DENMARK Aarhus Copenhagen Total 8 29 Malmo Odense © 2011 Hilton Worldwide Confidential & Proprietary

  27. Overview of Brand Development Strategy- Nordics © 2011 Hilton Worldwide Confidential & Proprietary

  28. Part VI Hilton Differentiators © 2011 Hilton Worldwide Confidential & Proprietary

  29. Why should we believe Hilton can deliver ? In our current Nordic portfolio © 2011 Hilton Worldwide Confidential & Proprietary

  30. Hilton differentiators © 2011 Hilton Worldwide Confidential & Proprietary

  31. Intent to recommend vs. satisfaction Over-Performance Intent to Recommend (% really likely: rating 8-10) Under-Performance Satisfaction (% really satisfied: rating 8-10) Base: Business travellers who have used the respective brand in the last year, n≥50

  32. We are actively looking for the right partners! The Hilton Family: Felice (Sister), Mrs. Mary Hilton (Mother), Conrad Hilton, Baby Carl (Brother), Augustus Halvorsen "Gus" Hilton (Father), Eva (Sister). Augustus Halvorsen Hilton was born on the Hilton farm at Kløfta, just outside Oslo, Norway, and emigrated to America in 1870. © 2011 Hilton Worldwide Confidential & Proprietary

  33. Thank You

  34. Room Size Waldorf Astoria Conrad Hilton Doubletree by Hilton Hilton Garden Inn Hampton by Hilton 38m2 38m2 28m2 26m2 24m2 21m2

  35. Gross Internal Floor Area per Key Waldorf Astoria Conrad Hilton Doubletree by Hilton Hilton Garden Inn Hampton by Hilton 93m2 84m2 70m2 65m2 45.2m2 32.5m2

  36. Distinct Segmentation Waldorf Astoria Conrad Hilton Doubletree by Hilton Hilton Garden Inn Hampton by Hilton 120% 110% 100% Services Provided 90% 80% 70% Price index (%)

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