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Social Entrepreneurship: The Power of Changing the World

Social Entrepreneurship: The Power of Changing the World. Spring 2013 Chull -Young Lee. Chull -Young Lee. Founder & Chairman, Social Enterprise Network(SEN) Visiting Professor(SE), Sookmyung Women’s University Adjunct Professor(SE), Ewha Womans University

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Social Entrepreneurship: The Power of Changing the World

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  1. Social Entrepreneurship:The Power of Changing the World Spring 2013 Chull-Young Lee

  2. Chull-Young Lee Founder & Chairman, Social Enterprise Network(SEN) Visiting Professor(SE), Sookmyung Women’s University Adjunct Professor(SE), EwhaWomans University Chairman, ARK Private Fund (Value Investing + SRI) Co-Chairman, Bausch & Lomb Korea Seoul National University Business College(BA) Columbia Business School (MBA)

  3. Social Enterprise Network • Mission: Study and education of Social Enterprise. • Help youths grow to responsible leaders of the society. • Partner: Fourteen(14) Business Schools, KDI, British Council Korea, • Foundation and Corporations • Program:(1) Social Venture Competition Asia • (2) Social Enterprise Forum • (3) SEN Student Club • Topic: Social Entrepreneurship, CSR&SRI, Global Poverty & Emerging Markets(BOP), • Environmental Sustainability, Social Capital Market & Impact Investing, Non-Profit Management & Governance, ACE*, Strategic Philanthropy • *ACE: Arts, Culture, Entertainment(Education)

  4. Contents • Emergence of Social Entrepreneur • Social Entrepreneurship • Strategy and Practice • Summary Appendix: Social EnterpriseEnlarged • Social Entrepreneur: 5 Cases • Social Entrepreneurship

  5. I. Emergence of Social Entrepreneur • Public Sector and Private Sector - Industrial Revolution: 18 – 19C Private Sector (Business Sector) Public Sector • Social Problems: Concentration of wealth, Suppressed Human Rights, • Destruction of Environments

  6. Emergence of Social Sector and NGO/ NPO • Gov’t and market neglect or fail to cure social problems • Emergence of NGO/NPO: in mid 19C • Explosion of NGO, NPO numbers: from 1970 Private Sector (Business Sector) Public Sector NGO, NPO: Indonesia 2,000, Bangladesh 20,000 India2,000,000, Europe1,000,000, U.S.1,000,000, Korea20,000 Social Sector (Civil Society) NGO, NPO

  7. Emergence of Social Entrepreneur ○Social Service Provider: Social Enterprise • Charity-based approach • Ex: Rainbow Cookie: Employs 40mentally retarded youths. Produces cookie. ○ Cooperative, Community Business: Social Enterprise • Employee and Community ownership • Ex:Mondragon Cooperative Corporation(MCC), Late 1950’s, Spain Coin Street Community Builders(CSCB), 1984, South Bank, London ○ Social Innovator: Social Entrepreneur, Social Enterprise - Market-based approach - Bill Drayton, Ashoka: Founded 1980. Fostered 2,700 social entrepreneurs in sixty countries.

  8. Social Enterprise Institution • Social Entrepreneurship • Ashoka Innovator for the Public(1980) • Schwab Foundation for Social Entrepreneurship(1999) • Skoll Center for Social Entrepreneurship, Oxford University(2003) • Social Enterprise Program • Social Enterprise Initiative (1993) Harvard Business School • Social Enterprise Program (1998) Columbia Business School Skoll World Forum

  9. II. Social Entrepreneurship • Social Entrepreneur: 5 Cases • Case 1 : Muhammad Yunus • Started 1976 with USD 27 loan to each of 42 women in Bangladesh. Bank founded 1983. • Micro loan of USD 6.6 Billion (5.9 Billion paid-back) to 8.1 million poor women by 2,100 branches in Bangladesh 2007. • Grameen’s business model(micro loan) exported to 40 countries. Helped 100 million poor women in the world get out of poverty. GRAMEENBANK

  10. Case 2 : Paul Polak, IDE • IDE founded in 1981, with $30,000 seed money. • Helped 19 million poorest farmers get out of poverty in Africa and Asia. • Appropriate Technology • Grant of USD 41 million from Bill & Melinda Gates Foundation

  11. Case 3 : Robert Redford, • Disappointed with money, violence & sex overly dominating Hollywood. • Founded 1980: Movie“Butch Cassidy and the Sundance Kid” 1969 • Indie film movement: Sundance Film Festival

  12. Case 4: Mary Gordon, • Started in a class room, Toronto, Canada, 1996. • Empathy teaching program for children: Children observe interactions between a baby(“teacher”) and a mother. Develops social skills. • For 10 years since 1996, bullying was reduced by 90%in Canada. • Program affected 325,000 children and spreaded to U.S. , New Zealand , Ireland, Scotland and Germany. • Ashoka Fellow 2002, Invited by OECDandWHO.

  13. Case 5 : Jacqueline Novogratz, • Founded 2001 by JaguelineNovogratz(Stanford MBA: worked at World Bank,Rockefeller Foundation). • Seed capital from Rockfeller Foundation, Cisco Systems Foundation and threeindividuals. • Patient capital(equity or loan) invested in small & growing businesses for Water, Health, Housing, Energy, Agriculture: 26 enterprises, 36 million people in India, Pakistan and Africa • Fund Size : USD 40 million, Investment per project: USD 250,000-3 million, Pay-back: 5-7 years.

  14. Social Entrepreneurship • Social Entrepreneur’s characters & doings • See social problems as opportunities. • Use business skills to solve social problems: Market-based Approach • Start-up business (For-Profit, Non-Profit) and change the world: Social Innovation • Pursue Social(Environmental) and Financial values simultaneously: Blended Values

  15. III. Strategy and Practice Purpose • Social Mission (Social Value Proposition): Primacy • Social Innovation • Max Social Impact (Social benefits created)

  16. Max Social Impact • Scalability • Replication • Economy of Scale • Sustainability • Systemize∙Organize • Financial performance Social Innovation: Replication or Economy of Scale, Mass-Market Adoption, Imitation, Ecosystem

  17. Social Service Provider vs Social Entrepreneur “Social entrepreneurs are not content to give a fish, or teach how to fish. They will not rest until they have revolutionized the fishing industry.” , Bill Drayton * Alleviation of the pain vs Solution to the pain

  18. “Almost all governments seek to work with social entrepreneurs and their organizations. Basically they(governments) confuse them(social entrepreneurs) with service delivery providers to be subcontracted, much the same way they relate to charities and NGOs to carry out the work the state cannot do or does not choose to.” , Pamela Hartigan * Social Enterprise Promotion Act, July 2007, Korea

  19. “Social service provisions never break out of their limited frame: Their impact remains constrained and their service area stays confined to a local population ∙∙∙. Millions of such organizations exist around the world – well intended, noble in purpose, and frequently exemplary in execution – but they should not be confused with social entrepreneurship.” , Roger Martin

  20. Market Application • Application to market • Technologies • Ideas • Mobilize market power • Target market • Different interest groups *Appropriate technologies *Use feet

  21. Practice • Start small • See large issue (opportunity) *Use feet

  22. Market Survey • Existing cases • Potential competitors *Use feet

  23. Alliance and Partnership PPPModel: Gunpo English Language School Hybrid Value Chain (HVC) Partnership: Corporation + Social Enterprise *Use feet

  24. Entry Barrier: Competitive Advantage • Build • Open

  25. Chemical Integration - Social value + Financial value

  26. Replication, Economy of Scale • Cooperative • Community development • Global perspective

  27. Hybrid Model • Social Service + Social Activism + Social Entrepreneurship Ex: Florence Nightingale • Standard Setting or Certification (Social Activism)+Social Entrepreneurship Ex: Fair Trade USA, Cafedirect UK • Social Activism + Social Entrepreneurship Ex: DiD(Dialogue in the Dark)

  28. Social Impact • Quantify & Monetize • Impact Value Chain • Social Return on Investment: SROI • Qualitative assessment

  29. Impact Value Chain Social Mission Inputs Activities Outputs : Social Indicators : Social Impacts (Social benefits created) Outcomes SROI : Social Return on Investment

  30. Misunderstandings & Truths • Make breads to employ? • Teach how to catch fish? • Distribute profit to giving-back? • Higher Social, Lower Financial Values? • Social Entrepreneurs are born? • Social Venture is a growth without employment?

  31. Key Words • Social Mission • Social Innovation • Scalability &Sustainability • Market Application “Doing Good, Doing Well”

  32. IV. Summary • Social Mission • Market “Put Horse before Cart” “Doing Good, Doing Well”

  33. Appendix: Social EnterpriseEnlarged Blended Value Spectrum Social Financial Non-Profit Management & Governance, ACE* Social Entrepreneurship Corporate Social Responsibility Global Poverty, Emerging Markets & Int’l Development Environmental Sustainability Strategic Philanthropy Cooperative Community Business Socially Responsible Investment Social Capital Market & Impact Investing Sustainable Development • *ACE: Arts, Culture, Entertainment(Education)

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