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Propaganda

Propaganda . Everything you wanted to know and more…. What do these images have in common?. They are all used to influence you to do something. What is propaganda? Messages used to persuade you to believe something or to do something. Why?. How?.

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Propaganda

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  1. Propaganda Everything you wanted to know and more….

  2. What do these images have in common? They are all used to influence you to do something.

  3. What is propaganda? Messages used to persuade you to believe something or to do something. Why? How? There are --- techniques for using propaganda that we will learn. • Buy something • Think something • Do something

  4. Propaganda Who? Where? Magazines Television Internet Radio Billboards • Women • Men • Children • Athletes • Moms

  5. 1. Bandwagon Persuading people to do something by letting them know others are doing it.

  6. Why does it work? Bandwagon works because it makes you think “everyone else is doing it”and so should you. Why is this an example of Bandwagon?

  7. What other examples of Bandwagon can you think of? • From Today: • From World War I:

  8. 2. Loaded Words/Emotional Appeal • Using words that will make people feel strongly about someone or something.

  9. Loaded/Emotional words work because they make you feel a certain way. What is the LOADED WORD in this ad?

  10. What other examples of Loaded words can you think of? From Today: From World War I:

  11. 3. Testimonial • Using the words and images of a famous person or expert to persuade.

  12. Testimonial works because you feel like you can trust the words of someone widely admired. Who are you supposed to trust In this advertisement? Why would you trust Halle Berry?

  13. What other examples of Testimonial can you think of? From Today: From World War I:

  14. 4. Transfer • Using images to bring up positive feelings in order to persuade.

  15. Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product. What feelings does this picture represent? What product are we supposed to transfer those feelings to? Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings of Christmas to the product.

  16. What other examples of Transfer can you think of? • From Today: • From World War I:

  17. 5. Repetition • Using repeated messages or pictures to persuade.

  18. Repetition works because you remember things you have seen more than once. How many times is the product repeated in this picture?

  19. What other examples of Repetition can you think of? From Today: From World War II:

  20. 6. Rhetorical Question • A question asked merely for effect with no answer expected.

  21. Rhetorical Question works because it is a way to get attention and acts a substitute for a statement. What question is being asked here? Is the answer obvious?

  22. What other examples of Rhetorical Question can you think of?

  23. 7. Expert Opinion • Ads using scientific sounding language to make a product seem more effective.

  24. Expert Opinion works because it appeals to the audiences intelligence. #1 Teething Brand Used by Pediatricians. Who is being targeted in this advertisement? Who are you supposed to trust in this advertisement?

  25. 8. Ethical Appeal • Appeal to a reader's sense of right or wrong, or sense of justice.

  26. What are some other examples you can think of?

  27. 9. Logical Appeal • An appeal to a reader's sense of logic, and what "makes sense.”

  28. What other Logical Ads can you think of? How does this ad appeal to your sense of logic?

  29. 10. Plain Folks • Showing how a product (or person) easily relates to the common, everyday individual.

  30. Let’s ReviewThe 9 Types of Propaganda/Persuasive Techniques • Bandwagon: “Everyone else is doing it!” • Loaded/Emotional Words: “Those words are powerful!” • Testimonial- “I trust celebrities.” • Transfer- “A picture is worth a thousand words” • Repetition- “I remember things I see often.”

  31. Review… 6. Rhetorical Question- “The answer is obvious” • Expert Opinion- “I trust the expert” • Ethical Appeal- “I want to do what is right. • Logical Appeal- “Duh!” • Plain Folks- “Everyone can relate”

  32. What technique is being used in this ad for Coca-Cola? Bandwagon Loaded/Emotional Words Testimonial Transfer Repetition

  33. Which technique is being used in this ad for Gatorade? Bandwagon Loaded/Emotional Words Testimonial Transfer Repetition

  34. What technique is being used in this advertisement? Bandwagon Loaded/Emotional Words Testimonial Transfer Repetition

  35. Which technique is being used in this advertisement? Rhetorical Question Bandwagon Transfer Loaded/Emotional Words Ethical Appeal

  36. Which technique is being used in this advertisement? Repetition Logical Appeal Ethical Appeal Transfer Testimonial

  37. What technique is being used in this advertisement? Ethical Appeal Logical Appeal Transfer Testimonial Repetition

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