1 / 18

(5) Convincing links/ communication

(5) Convincing links/ communication. Training in Policy Relevant Solutions Oriented Research. Bridging research, policy and politics The RAPID+ framework – Convincing links. Stakeholder list. Communication plan. Communicating with politicians, leaders and top officials.

cerise
Télécharger la présentation

(5) Convincing links/ communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. (5) Convincing links/ communication Training in Policy Relevant Solutions Oriented Research

  2. Bridging research, policy and politicsThe RAPID+ framework – Convincing links

  3. Stakeholder list

  4. Communication plan

  5. Communicating with politicians, leaders and top officials

  6. Effective messaging (1) • Use direct stakeholders to communicate (farmer, women, ..) • Avoid conflicting contradictory viewpoints, as this reduces the confidence of decision makers • Use confident and optimistic (not pessimistic) messages about solutions and ways forward – decision makers needs to know what to do and what to not to do – even if it works 75% • Use costs and benefits – avoid that things look unpredictable and uncertain • Present recommendations as yes/no decision points or as ‘options’ - making the decision maker responsible for taking decisions • Avoid too many recommendations: maximum 3 • Be conscious of time factor – if a plan is presented break down the plans in manageable steps/ portions

  7. Try to give Confidence Source: http://www.glenknight.com/wp-content/uploads/cartoon-02-fortune-teller.gif

  8. Effective messaging (2) • Engage end-users and main stakeholders in the communication – for instance through involving water user communities in the analysis or through workshop face-to-face workshops between officials/ politicians and community members. • Relate to the real world – use the human touch such as ‘As my grandfather used to say..’ • Make use of trusted sources and partly build up this credibility within the research team

  9. Means • Elevator pitch • Informal discussion • 2 slide presentations • Policy briefs – visual attractive • Use of numbers • Supported by communication to mid level, direct stakeholders and NGOs etc

  10. Exercise ‘The Elevator Pitch’ • You have 1 minute to convince the key person of the main points and recommendation of your research

  11. Briefs: Yemen Water Factsheets (also in Arabic) ! Page: Issues Research finding (map, figure) Recommendation (max 2)

  12. Communicating with farmers/ NGOs/ civil society and mid level bureaucrats

  13. Effective messaging • Build on engagement in research • Use different channels (create buzz) • Visuals (that are spread by key persons) • Figures (they carry themselves) • Presentations and one-to-one briefings • Events

  14. Presentations: what is its importance? • Is to impress the audience with your knowledge? • Is it to make sure the message you want communicate gets across?

  15. Examples: organizing events Umgeni Water (South Africa) organizes a marathon as part of their water festival. The starting point is a dam and the marathon is run around a lake

  16. Examples: using visual (posters) • Educational posters: • Often have a lot of information and interesting details • Meant to have a closer look

  17. Examples: using posters (2) • Promotional posters: • Clear at a glance • Usually one large slogan and few details

  18. Exercise • Make poster/ or policy brief of the research activity

More Related