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This guide focuses on enhancing communication between researchers, policymakers, and stakeholders. Utilizing the RAPID+ framework, it provides practical strategies for effective messaging, including the importance of using confidence, optimism, and actionable recommendations. Engaging direct stakeholders and incorporating real-world narratives are vital for building credibility. The guide suggests organizing workshops and using visual aids to create buzz and engage audiences. It emphasizes developing concise and manageable communication plans to ensure decision-makers understand and act upon the recommendations presented.
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(5) Convincing links/ communication Training in Policy Relevant Solutions Oriented Research
Bridging research, policy and politicsThe RAPID+ framework – Convincing links
Effective messaging (1) • Use direct stakeholders to communicate (farmer, women, ..) • Avoid conflicting contradictory viewpoints, as this reduces the confidence of decision makers • Use confident and optimistic (not pessimistic) messages about solutions and ways forward – decision makers needs to know what to do and what to not to do – even if it works 75% • Use costs and benefits – avoid that things look unpredictable and uncertain • Present recommendations as yes/no decision points or as ‘options’ - making the decision maker responsible for taking decisions • Avoid too many recommendations: maximum 3 • Be conscious of time factor – if a plan is presented break down the plans in manageable steps/ portions
Try to give Confidence Source: http://www.glenknight.com/wp-content/uploads/cartoon-02-fortune-teller.gif
Effective messaging (2) • Engage end-users and main stakeholders in the communication – for instance through involving water user communities in the analysis or through workshop face-to-face workshops between officials/ politicians and community members. • Relate to the real world – use the human touch such as ‘As my grandfather used to say..’ • Make use of trusted sources and partly build up this credibility within the research team
Means • Elevator pitch • Informal discussion • 2 slide presentations • Policy briefs – visual attractive • Use of numbers • Supported by communication to mid level, direct stakeholders and NGOs etc
Exercise ‘The Elevator Pitch’ • You have 1 minute to convince the key person of the main points and recommendation of your research
Briefs: Yemen Water Factsheets (also in Arabic) ! Page: Issues Research finding (map, figure) Recommendation (max 2)
Communicating with farmers/ NGOs/ civil society and mid level bureaucrats
Effective messaging • Build on engagement in research • Use different channels (create buzz) • Visuals (that are spread by key persons) • Figures (they carry themselves) • Presentations and one-to-one briefings • Events
Presentations: what is its importance? • Is to impress the audience with your knowledge? • Is it to make sure the message you want communicate gets across?
Examples: organizing events Umgeni Water (South Africa) organizes a marathon as part of their water festival. The starting point is a dam and the marathon is run around a lake
Examples: using visual (posters) • Educational posters: • Often have a lot of information and interesting details • Meant to have a closer look
Examples: using posters (2) • Promotional posters: • Clear at a glance • Usually one large slogan and few details
Exercise • Make poster/ or policy brief of the research activity
