1 / 28

Presented by Eric Geffre Mitch Hughes Wenshu Wang Mengqiu Yan

Presented by Eric Geffre Mitch Hughes Wenshu Wang Mengqiu Yan. Agenda. Company Analysis-Mengqiu History-Mitch Competitor Analysis-Wenshu SWOT Analysis-Mengqiu Industry Analysis-Mitch Global operations-Eric Recommendations-Eric. Company Analysis.

chaeli
Télécharger la présentation

Presented by Eric Geffre Mitch Hughes Wenshu Wang Mengqiu Yan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented by Eric Geffre Mitch Hughes Wenshu Wang Mengqiu Yan

  2. Agenda • Company Analysis-Mengqiu • History-Mitch • Competitor Analysis-Wenshu • SWOT Analysis-Mengqiu • Industry Analysis-Mitch • Global operations-Eric • Recommendations-Eric

  3. Company Analysis • 2,800 branch stores across 14 countries and regions • Non-food products • Sports equipment, kitchen utensils, etc. • Own label products (ex. Cherokee) • E-commerce business (Tesco.com)

  4. Tesco cont., • 5 types of stores in the UK • Tesco Extra Stores • Tesco Stores • Tesco Express Stores • Tesco Metro Stores • One Stop Stores • Tesco is mainly in the form of joint ventures outside UK

  5. Tesco History • Founded in 1924 by Jack Cohen • Opened small store in Edgware, London • National food store chain in the 1970s • Took over 40 Hillards supermarkets in 1987 • Surpassed Sainsbury to become largest UK retailer in the 1990s • Now world’s 3rd largest grocery retailer and 59th on Fortunes global 500

  6. Competitor Analysis • Wal-Mart • Carrefour • Metro AG • Small local retailers

  7. Wal-Mart • In 1962, Sam Walton, in the USA. • Largest retailer in the world: 6,796 stores in 14 countries. • “Always Low Prices” • In 1999, ASDA ( the second, in the UK) • In 2007, bid for the Sainsbury( the third, in the UK) • Tesco’s Fresh & Easy in the USA

  8. Carrefour • In 1959, Marcel Fournier and Louis Defforey, France, “crossroads” • “High-Low Price”, hypermarket • NO.1 in China’s market Tesco Carrefour 6 stores in Taiwan & € 57.4 million 11 stores in Czech Republic & 4 stores in Slovakia

  9. Metro AG • In 1964, Otto Beisheim, Germany • Cash & Carry, commercial customers • Bad performance in China’s market • No.1 in Eastern Europe market

  10. Small Local Retailers • Daily grocery • Popular in Asia, especially in China • Example: Seven-Eleven

  11. A small shop in Korea A small shop in China Seven-Eleven in Japan

  12. Strengths • Strong brand image • “good, better, best” • Partnership strategy • As a partner with Le Gou in China • Customer service • “Every little helps” • Clubcard • Performance of Tesco.com • Largest online food market

  13. Weaknesses • High dependence on UK • 76% of total revenue from the UK market • Low returns

  14. Opportunities • Green Consumption • Low carbon economy • Renewable materials • Non-food market

  15. Threats • Intense Competition • Wal-Mart, Carrefour, and Metro (international market) • Asda, Sainsbury, and local retail stores (UK market) • Increasing labor wages in UK

  16. Industry Analysis • Food retail industry • Supermarkets • Hypermarkets • Food specialists • Discounters • Other

  17. Industry cont., • Increase in 2001 • Decrease in 2002 • Causes • Energy costs • Property taxes • Transportation prices

  18. Industry cont., • Food retail industry in Europe

  19. Industry cont., • Environmental management program • Tesco’s environmental program • Employees and community • Recycling and waste management centers • Reduce energy consumption • Bio-fuels

  20. Global Operations • Entered international market in 1994 • First international store in Hungary • Poland, Slovakia and Czech Republic followed • Entered Ireland in 1997 • Entered Asia for first time in’98 in Thailand • Followed by South Korea, Malaysia, Japan • China in 2004

  21. Global Operations cont., • Tailors stores to local cultures • Extensive use of local resources • Only 100 of 100,000 international employees are ex-patriots • Multi-format stores

  22. Global Operations cont., • Operates 87 stores in Hungary • Market leader • Largest foreign investor • Has 105 stores in Poland • 13 acquired from HIT • Also the market leader • Operates 72 stores between Slovakia and Czech Republic • Most stores are smaller formats

  23. Global Operations cont., • Tesco runs 91 stores in Ireland • Market leader • Has 8 stores in Turkey • Entered Thailand in 1998 • Purchased Lotus chain • Operates 219 stores • Very successful with multi-formats

  24. Global Operations cont., • Very successful in South Korea • Operates 62 stores, 12 were acquired from Aram-Mart • 111 stores are located in Japan • Purchased Tanekin business to help grow organic market • Entered China in 2004 • Now has 39 stores • Area of concentration for Tesco

  25. Global Operations cont., • Opened 238 stores internationally in 2006 • Helped grow international sales by 40.7% over 2005 sales

  26. Recommendations • Focus on brand • Don’t focus on price competition • Look to offer more unique products • Become more environmentally conscious • Continue to develop overseas market • Have greater percentage of sales come internationally • Focus heavily on Chinese market

  27. Conclusion • Tesco is continuing to establish brand around world • In a competitive industry with strong competitors • Continuing its global expansion • Will have to evolve to be successful

  28. Any questions?

More Related