Solve Media: Aggregated Brand Performance August 2010 to August 2011

1. Young-Bean Song Principal & Founder AnalyticsDNA Sept 15, 2011 Solve Media: Aggregated Brand PerformanceAugust 2010 to August 2011 Proprietary & Confidential

2. The Objective • Aggregate the results of Solve Media campaigns on attitudinal measures of success The Method • Control versus test post-campaign surveys were collected across 43 brands • Five types of survey questions analyzed: Brand Awareness, Message Association, Ad Recall, Brand Favorability, and Intent (to take action) • All vertical/tier specific metrics aggregates results for three or more brands Proprietary & Confidential

3. Note: Invitation to a Webinar Before 10/19/11: Please go to http://www.solvemedia.com/AnalyticsDNA_study.html and register for a webinar about consumer ad engagement and the findings of this study. After 10/19/11: The webinar will be available for download at www.solvemedia.com

4. Descriptive Statistics • Campaign samples from: Aug 2010 to August 2011 • Distinct brands: 43 • Average campaign size & stats • 670K Impressions • 150K Solves • 8,400 Clicks • Primary verticals: Travel (10), Media & Entertainment (6), Auto (5), Finance (5), CPG (4) • Overall campaign average CTR = 1.4%, TTR = 49.2 Proprietary & Confidential

5. Strong brand impact measures across the board, with particular success in “Upper Funnel” metrics Proprietary & Confidential

6. Strong brand impact across the board, with particular success in “upper funnel” metrics Research conducted August 2011 by AnalyticsDNA

7. Significant variation by industry vertical, with CPG being a clear outperforming category Research conducted August 2011 by AnalyticsDNA 32x 24x Proprietary & Confidential

8. Campaigns from Tier 1* brands are achieving better results than lesser known brands Our hypothesis: Well known brands attain higher lift levels due to larger investments in their other marketing channels *Tier 1 and Tier 2 are ADNA designations meant to distinguish Fortune 500 type brands versus newer less established brands Proprietary & Confidential

9. Definitions • Awareness: Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product • Association: Extent to which a brand is correctly associated to a particular marketing concept or campaign • Recall: Remembrance of specific ad campaigns that have been heard, seen, or otherwise experienced. • Favorability: The preference of specific brands or value perception in a particular category • Intent: The intent to purchase or participate with a particular brand

10. More Methodology • If a brand had multiple questions in a category, the lift scores were averaged before combining with other brand/category results. • If a brand had multiple campaigns from different time periods, the lift scores were averaged for each question type, before combining with other brand/category results. • One client was excluded from the results given its outlier association score of 544% • Brand Tier designations are a proprietary ADNA categorization meant to differentiate Fortune 500 type brands from smaller and newer brands • Movies, TV Shows, Non-Profits and Utilities were excluded from the Brand Tier Analysis Proprietary & Confidential