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Innovative Social Media Strategies to Boost Brand Awareness and Drive Sales

Discover cutting-edge social media strategies to enhance brand visibility and increase sales. This guide explores successful campaigns, such as the Skittles vs. Martial Arts and the Kenny Powers Takeover, highlighting how precision targeting on platforms like Facebook can yield low-cost advertising solutions. Learn about social buying models that offer huge discounts based on collective purchasing commitments. Utilize metrics and tracking tools to measure campaign effectiveness and ROI, ensuring your social media efforts translate into tangible business results.

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Innovative Social Media Strategies to Boost Brand Awareness and Drive Sales

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  1. AJ Van Valkenburg, Jeff O’Bryant, Corey Mitchell, Skylar Walker, Ellis Atwood, Dusty Hulet Social Media

  2. Raise brand awareness Social advertising Precision targeting Low cost Facebook Advertising

  3. 3 Innovative Facebook Campaigns Kenny Powers Takeover I like it on the… Skittles vs. Martial Arts

  4. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase livingsocial

  5. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10

  6. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase livingsocial

  7. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase Deal ran for 20 hours Shared on Facebook 31,000 times 1,301,296 sold 1,084/min $650,400/hr

  8. Can’t Stop, Won’t Stop – Local Hip Hop Friend found low quality video Teamed w/ Devin Graham, film student Shot HD Version on Canon 5D Link to free download Result = 10,000 Facebook Fans & 1.25 million views Mutual success for CSWS & Devin Video + Social Media

  9. Orabrush Unlikely candidate Teamed with BYU marketing and video students. TechCrunch- $2.5 Million in Venture Capital Formula for success = 4 C’s Video + Social Media

  10. Four C’s of Online Video Content Cross Pollination Consistency Call-to-action Video + Social Media

  11. Case Studies Orabrush – (click here) Dynomighty.com - (click here) Blendtech – (click here) Video + Social Media

  12. Tracking Users Behavior Getting Users “Buzzed” • Bit.ly • RapLeaf.com • Google Analytics • LaunchRock.com • Custom content creation • Contests • Giveaways • Social Gaming • Status Quo • MVP • Other incentives Creating Social Buzz

  13. Itisn’t free • It takes time, energy, etc… • You need to measure you’re results Need to know …Ok, But How?

  14. Step 1: Establish a Baseline Step 2: Create Activity Timelines Step 3: Watch Revenue, # Transactions, Net New customers, F.R.Y. Step 4: Measure Transactional Precursors – Comments, Click-throughs, Website Visitors Step 5: Overlay all timelines Step 6: Look for Patterns Step 7: Prove Relationships Measuring Social Media Returns

  15. Peery Social Media Toolbox Tubemogul Guide to the Social Landscape Bit.ly LaunchRock The Social Media Bible Helpful tools

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